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Leadin is a user experience (UX) agency specializing in demanding environments, complex professional and consumer systems, diverse user segments and new technologies. The company is known from their research, concept and design projects related to e.g. big data, accessible design, augmented reality (AR), and internet of things (IoT).

Leadin was founded in 2009 in Tampere, Finland by ex-Nokia UX researchers and directors Dr Juha Lehikoinen and M.Soc.Sci Jaakko Leikoinen. By end of 2013 Leadin employs about 30 permanent employees mainly in Finland. In addition to headquartes in Tampere Leadin operates in Helsinki, Finland, and has announced plans to set up a studio in the UK during year 2014. Leadin's clients include local and international companies in several European and other locations, including Finland, the UK, Sweden, Germany, Austria, Russia, Canada, Australia.

Leadin's mission is to make everything easier, more efficient and more pleasant to use. The service offering includes user research, user interface and service design, and software implementation.