User:Tomiroz/Books/ITS

Studybook for DOBA students. Edited by Tomislav Rozman

 * Introduction to customer relationship building
 * Customer satisfaction
 * Loyalty business model
 * Relationship marketing
 * Customer retention
 * Customer lifetime value
 * Net Promoter


 * CRM basics
 * Sales process engineering
 * ECRM
 * Customer relationship management
 * Comparison of CRM systems


 * Traditional marketing
 * Marketing strategy
 * Marketing plan


 * Digital marketing and lean sales funnel
 * Growth hacking
 * Conversion funnel
 * Content marketing
 * Search engine optimization
 * Web analytics


 * Business Intelligence
 * Business intelligence