User:TonyRossell/Membership Marketing

Membership Marketing The marketing world is undergoing a profound shift from a transactional sales model to a relational model. This shift is best understood in the change in terminology from a purchaser being a "customer" to being a "member."

The concept of membership is not a new one. Alexis de Tocqueville recognized this tendency of Americans to associate together as members to solve a problem or create change in his writings.