User:TonyTheTiger/sandbox/Influencer

Influencer is a term traditionally associated with someone who influences others using inspiration and guidance, however, more recently the term has been associated specifically with people who influence and guide the interest of others using social media (also referred to as a social media influencer). The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services. Types of influencers include fashion influencer and virtual influencer. Some types of influencers are associated with specific social media apps such as TikTok influencers, Instagram influencer, or Pinterest influencer.

, Instagram is the social media platform on which businesses spend the most influencer marketing advertising dollars. However, influencer can exert their influence on any type of social media network. Thus, Instagram's leadership in the influencer marketing space has been under assault by platforms such as LinkedIn, TikTok and Roblox.

Definitions
Influencers may be celebrities of any type with large social media followings, including people who are mainly internet celebrities. Following the National Collegiate Athletic Association v. Alston ruling by the Supreme Court of the United States in 2021, pre-college and college athletes became eligible for student athlete compensation for use of their personality rights as influencers without loss of athletic eligibility and education-related benefits, which broadened the influencer landscape to people who might not yet be celebrities.