User:Toreroboy25/sandbox

To consumers

Consumers often favor farmers' markets for:

reduced overhead: driving, parking, etc.   fresher foods seasonal foods healthier foods a better variety of foods, e.g.: organic foods, pasture-raised meats, free-range eggs and poultry, handmade farmstead cheeses, heirloom produce heritage breeds of meat and many less transport-immune cultivars disfavored by large grocers a place to meet neighbors, chat, etc.   a place to enjoy an outdoor walk while getting needed groceries

Individuals often favor farmers' markets as a way to personally contribute to the community benefits of reducing transport, storage, & refrigeration.

According to Farmers Markets of America, customers drawn to farmers’ markets shop locally for three main reasons: food quality, better prices, and a great social atmosphere.[7]

Evidence seems to show that overall prices at a typical farmers' market are lower than prices at a supermarket because the process of production is more concise; there is less distance to travel and fewer middlemen.[5]

Based on a figure shown in Farmers Markets of America, the prices at a farmers' market are lower than prices at a supermarket 91% of the time.[7]

Another reason that many shop at farmers' markets is that they provide produce at a much higher quality. Robert Sommer argues in his book that “there is no question that farmers market produce is fresher and more flavorful”.[7]

Finally, many consumers prefer to shop at farmers' markets in light of the recent health concerns about the quality of food.