User:Tpshah00/sandbox

Swiggy's Business Model:
Swiggy is food ordering and delivering company based in Bangalore. It delivers the food ordering from a wide range of restaurants and have their own exclusive service of delivering orders from restaurants and deliver it to customers. It is a complete food ordering and delivery solution that connects neighborhood restaurants with urban foodies.

Swiggy has two main earning sources:

 * Most of the profit of Swiggy’s come from the commission it collects from restaurants for serving as a delivery and pickup partner.


 * Swiggy also take delivery charge from customers on orders less then certain amount which is around 200 rupees for most cities.

Swiggy's Marketing Strategies:
Swiggy’s selling improvement through marketing is based on both online and offline marketing campaigns.It enlages its campaigns via Facebook, Twitter, Youtube, Pinterest, and Instagram. Some of its campaigns are promoted through the various campaigns like, #Secondtomom, #DiwaliGhayAayi, #SingwithSwiggy. The company has successfully built its brand awareness and connects with its audience through these channels. They keep themselves involved in advertising through social media as they kept their campaigns active through that. Swiggy uses its Social media not only for campaigning but to engage with the customers while taking their feedback and solving their difficulties via food delivery.

Upcoming trend of online food delivery in India.
The Food Delivery Apps That Are Competing with each other to gain customer base in India. In the developing cities in India, there's a huge headache while traveling, due to traffic. The delivering firms have their plus point in it as people started to o rder food at home rather than going to restaurant. In support of that the Euromonitor International wrote, “Last year the number of households eating at home every day witnessed a visible decline. This decline resulted in a large proportion of the household/consumer base ordering food in, thereby helping to drive the growth of 100% home delivery.”

More than 80% order for food delivery comes from the top five developed cities of India out of more than 20 cities where online food delivery is active in this country. Because of this the food delivery services are now only focusing on the developing cities where there is more opportunity of business development. This could be a drawback for other cities as the delivering companies have stop experimenting over newer cities.

There are many more food delivering companies like Zomato, FoodPanda, GoogleAreo and UberEats. They are also figuring out the most efficient ways to deliver tasty food in India. Because of that, Indians customers are increasingly becoming spoilt for choices as they have this many options to choose from, they can now easily discover any kind of food from anywhere, This kind of large market is actually proving beneficial for both, the customers and owners of the restaurant. Population of India has always been an headache for citizen. Even in case of traffic or waiting at every place. In spite of that now people can decorate their plates just by clicking a button on an app.