User:Trevor Cohen Giftcraft Canada/sandbox

Trevor Cohen, President and CEO of Giftcraft, was born in South Africa. He now resides in Toronto, Canada. His company was named one of Canada's 50 Best Managed Companies in 2012. CEO Trevor Cohen has made it his goal to use business to create innovative work environments.

Personal Life
Trevor Cohen travels the globe hoping to capture special moments with a camera lens. A particularly private person, his photography is an extension of the quietude he feels in his own personal life.

Career History
In 1981, he immigrated from South Africa to Canada. Within weeks utilizing his business administration and entrepreneurial skills he incorporated a start-up company. The business focused on developing innovative products leveraging licensing, branding and Asian manufacturing. Mr. Cohen penetrated the largest North American retailers within the first year of his launch, which, from the beginning, has turned profit.

Recent History
In 1991 he became a strategic advisor to Giftcraft and at the same time entered into a joint venture with Matrix Industries, a large vertical manufacturer in Asia. Over the next ten years he made a significant impact on the Giftcraft business while through the joint venture with Matrix his own company, Trevco, continued to grow and become the largest seasonal vendor of collectibles to the big box stores in North America. Mr. Cohen sold Trevco in 2002 in conjunction with assuming the role as CEO of Giftcraft.

Now
Since 2002, Mr. Cohen has accomplished a complete restructuring of Giftcraft’s product lines, merchandising and sales strategies, and logistics to transition the company into a full-service, leading edge designer, manufacturer and distributor of innovative lifestyle and giftware products. Mr. Cohen became the controlling shareholder of Giftcraft in 2006 and has positioned the company to become a market leader with global reach.