User:Trichi123

Devices
Rating attributes of a device

3G, GPRS, Radio streaming, email, messenger

What type of OS?

iOS, android

Tariff plans


 * seconds billing
 * minutes billing
 * roaming
 * pulse rate
 * STD usage
 * CUG
 * prepaid vs. post-paid
 * MMS
 * Video streaming
 * International roaming
 * Blackberry services
 * SMS plans (bulk SMS, interactive SMS)
 * Corporate caller tunes

Services
Service Quality
 * Call quality & clarity
 * Speed 3G, GPRS
 * Availability
 * Customer care
 * Payment options

Value added services
 * Social networking apps
 * M-commerce
 * Travel tickets – air ticket, bus ticket, flight tickets
 * Bill payment apps
 * Banking services
 * Movie tickets
 * Mobile recharge
 * Utility bills
 * Location based services
 * Recommendation for shopping, restaurants, hospitals
 * Updates – news, sports, weather
 * Gaming
 * Caller tunes and hello tunes
 * Mobile TV
 * Discounts and cash-backs
 * Enterprise solutions
 * Calling cards

Usage

 * Minutes spent per day
 * Talking
 * Internet
 * Gaming

Demographics

 * Income
 * Gender
 * No. of people in the family
 * Location

Marketing Yogi for reference
'''1. Mobile Usage patterns among consumers. These may include:'''

(i)the intensity of mobile use (For example - how many minutes per day, local or long distance, personal or work related etc),

(ii) mode of use (E.g., Voice/Text/Data/Web) etc. Work or personal etc.

(iii) Average spends on different modes.

(iv) ease and comfort with m-commerce or its older cousin e-commerce

'''2. Mobile handset and carrier particulars. These may include:'''

(a) Which handset? (For example -Basic phone, smartphone, tablet, iPhone) etc. Which kind of service - prepaid, postpaid? Etc

(b) Which OS? Which applications most commonly accessed and used? Which games most popular?

(c) Preferences over particular handset - which features are considered essential, which nice to have and which are considered unimportant.

(d) Features or quality of service afforded by the telecom carrier

(e) some hint of what might delight customers - what apps would the customer like to see, etc.

3. Perceptions and Loyalty for current and prospective customers.

(i) How often are handsets changed? How often are carriers changed?

(ii) Which handset brands rated the best? On which dimensions?

(iii) Which telecom carriers rated highest? On which dimensions?

(iv) expectations of current and prospective customers

(v) feedback from current customers

4. Demographic and lifestyle information.

(i) size of social network, comfort with social media,

(ii) who influences purchase decisions in general - peers, opinion-leaders etc.

Balaje's questions
1. Which type of connection do you have? (select either) (i) Corporate (ii) Individual/Personal

2. Please rate the importance of the following services for your corporate connection: (i) Closed user group connectivity (ii) Internet - EDGE/GPRS (2/2.5G) (iii) High speed internet - 3G (iv) Blackberry messenger service (v) Enterprise email access

3. How many minutes per day do you talk on your cell phone? (i)0 - 30mins (ii)30 - 60mins (iii)60 - 90mins (iv) 90 - 120mins (v)Over 120mins

4. What is the proportion of call usage pattern? (i) Local (ii) STD (iii) ISD (Fill in 0-100, total of above three should be 100)

5. Do you use EDGE/GPRS/3G service on your device? Yes No (Q.5 is asked only if Yes)

6. How much MB do you use per month on EDGE/GPRS/3G services? (i) 0 - 500MB (ii) 500MB - 1GB (iii) 1GB - 2GB (iv) 2GB - 3GB (v) 3GB+

7. Rate your importance for the following value-added services:
 * Special social networking access
 * Travel tickets – air ticket, bus ticket, flight tickets
 * Bill payment apps
 * Banking services
 * Movie tickets
 * Mobile recharge
 * Utility bills
 * Location based services
 * Recommendation for shopping, restaurants, hospitals
 * Updates – news, sports, weather
 * Gaming
 * Caller tunes and hello tunes
 * Mobile TV
 * Enterprise solutions

8. What type of rate plan do you use? (i) Per minute (ii) Per second (iii) Other (please specify )

9. Out of the following attributes for service, please rank your criteria for selecting a service provider: (each attribute will have a scale of 1-100, slider type) (i) Reception (signal strength) (ii) Call quality (iii) Local call tariff (iv) STD call tariff (v) Roaming charges (vi) Internet service (vii) Value added services (viii) International roaming

Shivdatta's questions
Identify the one important reason that you would prefer to remain with your current provider 1).Better Service 2).Signal Quality 3).Phone equipment 4).Better Price Offering

How often do you go on a vacation? 1). 0-30 days in a year 2). 30-45 days in a year 3). 45-60 days in a year 4). More than 60 days in a year

Do you stay connected during vacation? 1). I am connected at least once per day 2). I am occassionally connected 3). I completely disconnect

Who pays for your business mobile phone or smartphone service plan? 1). I pay out of my own pocket 2). I pay some and my company pays the rest 3). I receive a company stipend to spend as I see fit 4). My company pays everything 5). Others

What do you like to do during your free-time? Check all that applies. 1). Sports 2). Visiting social networking sites e.g Facebook, MSN, Twitter etc. 3). Listening to music 4). Reading 5). Shopping 6). Play games

Which of the following is your most preferred communication channel? * 1). Email 2). Phone 3). Others (Specify)

Sarthak's questions
1. Gender
 * Make
 * Female

2. My age group is:
 * Under 20
 * 20-29
 * 30-39
 * 40-49
 * 50-59
 * 60-69
 * 70 & older

3. How many cell phones are there in your household?
 * None now, but soon our first
 * One
 * Two
 * Three
 * Four or more

4. Is using your one cell phone in Europe, Asia and the US important to you?
 * Yes
 * No

5. On a scale of 1-10 (10 being the highest), how satisfied are you with the mobile phone services provider ? 1 2 3 4 5 6 7 8 9 10

Jayshree's questions
1) Rank the below social networking mobile phone applications according to usage.  * Twitter   * Gtalk   * Facebook   * MySpace 2) Do you use your mobile to make payments? Y/N If yes, 3) What payments do you make using your mobile?
 * utility bills
 * movie tickets
 * Travel tickets ( bus/train/air)
 * Mobile recharge

4) Please rank the following brands based on the mentioned parameters                         Blackberry       Iphone     Samsung      Motorola       LG      HTC
 * Style
 * Features
 * Serviceability
 * Price

5) what type of phone do you prefer?
 * Touch screen
 * Phone with key pad

Manojna's questions
1) Which mobile set model do you use?     Drop down with options: iPhone, Android-based, Blackberry, Windows phone, others

2) When did you purchase your mobile set?       * 1-6 months ago    * 6 months - 1 year ago    * 1 year - 2 years ago    * More than 2 years ago

3) Which service provider do you use?   Drop down with options: airtel, vodafone, docomo, spice, idea -etc.

4) What is your mode of payment?   * Postpaid    * Prepaid

5) How do you recharge your phone? (ONLY if prepaid)   * Get a recharge coupon from a shop    * Online recharge    * SMS recharge

6) How do you pay your rent? (ONLY if postpaid)   * Pay-in-person     * Online payment    * Mobile payment

7) How would you allocate 100 points across the following based on your usage:   * Talking    * SMS    * Internet    * Gaming

8) Rate the following aspects of your service provider on a scale of 1-7.   * Call quality    * Connectivity    * Customer support    * GPRS speed    * 3G speed

9) Did you change your mobile service provider in the last 2 years?   Yes/No

10) When do you plan to buy your next mobile set?   * In the next 6 months    * In the next 1 year    * In the next 2 years    * After 2 years