User:Trieu/Books/Marketing book04

book 04

 * Marketing mix modeling
 * PEST analysis
 * Scenario planning
 * SWOT analysis
 * Benchmarking
 * Competitor analysis
 * Ecological model of competition
 * Porter's five forces analysis
 * Pricing
 * Price
 * Barter
 * Choice modelling
 * Competitor indexing
 * Break-even (economics)
 * Markup (business)
 * Loyalty program
 * Price elasticity of demand
 * Price point
 * Pricing strategies
 * Pricing objectives
 * Value-based pricing
 * Relationship-based pricing
 * Cost-plus pricing
 * Rate of return pricing
 * Profit maximization
 * Discounts and allowances
 * Everyday low price
 * Geographical pricing
 * Loss leader
 * Parity price
 * Penetration pricing
 * Premium pricing
 * Price war
 * Joint product pricing
 * Psychological pricing
 * Price discrimination
 * Price skimming
 * Two-part tariff
 * Variable pricing
 * Transfer pricing
 * Willingness to pay