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Green experiment is a popular term for trying something new that might benefit the environment. This term can also be defined more precisely as: a green experiment is an attempt to achieve a personal or organizational goal, while simultaneously optimizing for positive environmental results.

Not all green experiments work
Local government projects gone awry are

Types of experiment
Green experimental projects can broadly be divided into three types:

Niches
Adopted from the Dutch technological transition model, niche experiments focuses on perfecting specific experimental policy within a “protected territory” before transferring it into the broader society. Experimental niches are highly technocentric and localised “laboratories” where innovative ideas can be developed to solve local problems that sometimes results in a global impact. Examples of niche experiment include the solar power desalination plant in Cooper Pedy, Australia. Another classic example is the combined heat and power plant (CHP) used in Royal Brewery Manchester, which uses brewing by-products and is expected to reduce the brewery’s reliance on fossil fuel by 87%.

it is worth noting that not all ideas successfully evolve in the niches and some are unable to evolve with the society. In other words, socio-technical transitioning and upscaling are the key disadvantages of experimental niches. Despite these disadvantages, experimental niches have been very useful in environmental governance, as most successful innovations of potentially global reach could be traced from niches. Also, this form of experiments relies heavily on government support to thrive. Support could come in the form of legislative support, tax breaks for innovative entrepreneurs or companies, or partnership with scientific research institutes.

Urban laboratories as green experiment in emissions reduction
These projects embrace the concept of reducing emissions by territorialisation and also focus on knowledge generation in the field. The idea of formalising innovation and knowledge creation is reflected in these experiments, as urban landscapes are being modified (but not reconstructed) by embedding experimental projects into society. This facilitates social adaptation to technology, thereby aiding swift socio-technological transition. A good example of this type of GE is the Oxford Road Corridor in Manchester, shere a section of the city is territorialised as an urban lab to test run a low carbon development policy.

Niched Policy Experiments
As an emerging type of experimentation with much prospect as a model for sustainable urbanisation, this type of GE could be termed “niched policy” experiments (NP henceforth). It can be conceptualised as a hybrid between the innovativeness of niches and the scale of urban laboratories. In other words it uses the logic of territorialisation of carbon on a broader scale. Its ultimate goal is to create “good carbon citizens” by altering or reconstructing those urban landscapes, which determines routine activities, like energy usage, water consumption and transportation. While the urban lab experiment lays its emphasis on knowledge production, NP experiments borders more on stimulating the “mentalities” of the citizen towards environmentalism which could facilitates technological evolution. Hence, it could be viewed as a way of governing by re-engineering the mindset of the citizen. Such experiments tend to avoid a scenario of “island of best practice surrounded by a sea of business as usual” (Bulkeley, 2000) which seemingly plays out with other experimental projects within urban centres. It also ensure the total "stripping off" of old technologies, which societies are usually “locked in” to and facilitates even socio-technical integration in emerging urban region.

To fully clarify these experimental projects as an emerging form of governance, the next section would focus on how it is being implemented “on the ground” by analysing the Eco Viikkii project.

Eco Viikkii Project: An exemplar of experimental urbanisation
In 1990, the Finnish legislature passed an amendment that gave support for incorporating sustainability in urban planning and green buildings. Backed by this legislation, the enthusiasm of pursuing sustainable development gave birth to a major experimental project named Eco Viikkii. Viikkii is a district 7 km northeast of the centre of Helsinki; the capital of Finland and in 1998 became the place where a new and audacious project that would restructure urban governance began. The experiment seeks ecological modernisation by restructuring urbanisation in an ecologically friendly manner through stepwise experimentation. Initial assessment started in 1993 with Eco-community projects which was a research carried out in partnership between Ministry of Environment, the Finnish Association of Architects (SAFA) and interested local authorities. Hence, from the onset of the project the key players did already establish a partnership essential for coordination and idea sharing. This phase of the project was aimed at exploring the practicality of eco-buildings in small niches and by 1994; sixteen of such niches were in different places of the country. However, one (Viikkii) was selected because, among other advantages, its location resonates strongly with the urban theme of the project. This indeed reflects both the need for multilevel, voluntary partnership and learning by experimentation for governance to thrive. The selection of Viikkii coincided with its selection as nature conservation area. However, a final agreement to site the project in the present location was reached and approved in 1995. This agreement was made possible by inputs from both professional and local stakeholders. For example, The National Technology Agency of Finland, assisted in such agreements. But a key attraction was the economic benefits it holds on completion. At its finishing point, Eco Viikkii would be able to create six thousand jobs as well as thirteen thousand homes. Also, subsidies were granted by the government in research and development of sustainable buildings. These subsidies were aimed at encouraging land owner develop their lands sustainably and is an exemplar of government’s steering role in encouraging innovation via subsidies. To facilitate settlements a capped pricing system that must not be exceeded was enforced by the Housing Fund of Finland (ARA). This ensured, in a way, that the project retains its experimental notion and was not wholly commercialised. As a green district, the buildings were designed to conserve energy and cut water consumption by 20%

In case of risk of flooding, the surface cover that is normally synonymous to conventional urbanisation was limited by intermittent “green zones” within streets. All these are undoubtedly key issues that borders on sustainability and climate change. Another remarkable innovation was the PIMWAG criteria in 1997, used to assess the “ecologicalness” of the project. Monitoring of the consumption of utilities like water and energy started in 2001, with results showing a remarkable drop when compared to other areas. Such record of success places the Eco Viikkii project as a model, reflecting opportunities for sustainability and low carbon development in green urbanisation.

Evaluation of green experiments from a public policy perspective
The case study of Eco Viikkii reveals government’s role as being vital in governance. For example, state institutions played a key role in coordinating planning and subsidisation for innovative research, helped in creation of niches at the initial phase of the project. This however, would not have been possible without partnership among stakeholders with the willingness to pursue a common goal, where success is evenly shared. The low carbon experimentation reflects the concept of ecological modernisation as development went alongside economic interests. For example, while utility records in the Eco Viikkii project showed a lower consumption rate, the project was able to create jobs and homes. This would definitely attract the private sector and beckons a new hope for sustainable development. Economic interest and government support alone are not the only drivers for experimentation, factors like environmental constrains, location and technological need would also determine the success of innovation. For example, the solar powered desalination plant experimentation in the arid Cooper Pedy was a positive innovation because the location receives much sunlight and no possibility of building hydrothermal stations. Such a project would stimulate little interest if located in an area where there is abundant natural waters and already existing, cheap hydrothermal power supply. Not all innovative ideas brought to Viikkii were actually carried out. For example, the proposal to use geothermal energy source was not developed based on economic considerations. A similar reason was given for the withdrawal of an idea to use clays and building waste for floor designs. These kinds of setbacks are expected in an environment of experimentation. These shortcomings are indicative of experimental governance as a continuous process of learning by trial and error. Going back to the “Governmentality” concept of Foucault, government can re-engineer citizens to suit its purpose engaging them in green experiments. For example, residents of Eco Viikkii, over time, would develop an ecocentric mindset which would in the long run suit government’s purpose of sustainable development. To ensure success, government has to “learn” by partnering with other stakeholders so as to generate and share knowledge.

Creating the future by continuous learning
Green experiments as public policy requires partnership among stakeholders to thrive. The support of government and private sector alone does not ensure experimental success, as socio-technical integration cannot be fully insured without involving society. Also key to success is stakeholder willingness, which requires voluntary partnership among stakeholders with a shared vision of sustainability, who receive mutual benefits. While mmediate mutual benefits would drive experimentation, achieving long-term goals depends on technological need, socio-technological integration, project location and continuous policy experimentation. Policy experimentation is driven by the need to learn how the new activities would “fit into” the fabric of society. GE provides the opportunity for a continuous learning process, where knowledge generated in an initial experiment is used to formulate policies that would generate knowledge for future policies. This was reflected in the Eco Viikkii project where an initial experimental assessment helped in determining the practicality of further projects.

On college and university campuses

 * Latest green experiment: Morrill Road street lights, by Diana Pounds. Inside Iowa State, for Faculty an Staff. Sept. 16, 2010
 * OPSU Green Experiment Under Way, Oklahoma Higher Education Campus e-Clips, Mar. 25, 2009

In communities

 * Ballard's rain gardens: A green experiment gone wrong, by Lisa Stiffler. Seattle PI, Friday, April 22, 2011
 * 'Green' Experiment at City Hall Stinks, NBC Chicago, Feb 7, 2010
 * Greenburgh's Great Green Experiment, Bringing Energy Star(r) compliance to a Westchester town, by Sylvia O'Hagan. Green Real Estate Daily
 * Bagging leaves in PJ seen as cost-saving, green experiment: Mayor invites feedback, by Jennifer Choi. Times Beacon Record, Nov. 19, 2009

In food production

 * The Big Green Experiment/ Cuba's Organic Revolution, by Lisa Van Cleef. SFGate.com, March 15, 2000
 * A green experiment, Indian Express.com, Jan, 10, 2010
 * DIY Biochar: A Low Tech (Green?) Experiment: An old bag of charcoal finds a new use, by Sami Grover. Planet Green.com, Sep. 17, 2009

In households

 * A Green Experiment: 7 Days Without Plastic, re-Nest, abundant design for green homes, Aug. 28, 2008
 * 'No Impact Man': Green experiment unearths dilemmas, by Plain Dealer wire services, Oct. 08, 2009
 * Going Vertical: A Green Experiment, Lolly Knitting Around, May 14, 2010

More links
http://www.marthastewart.com/273230/fresh-from-the-lab-bubbling-cocktails?backto=true&backtourl=/photogallery/halloween-cocktails http://www.examiner.com/environmental-news-in-milwaukee/nightmare-carp-are-getting-closer http://www.saintgeorgehomes.net/Saint_George_Board_Of_Realtors_Hot_Sheet/page_2133008.html Earth-friendly Design: Ludlow's Green Experiment Published: Sunday, March 30, 2008,
 * http://www.yalealumnimagazine.com/issues/2007_11/green.html
 * http://enr.construction.com/infrastructure/water_dams/2011/0209-CSOConsentDecree-2.asp
 * http://www.theledger.com/article/20080803/NEWS/808030377/section/news33?tc=ar
 * http://www.grist.org/article/2010-09-27-abu-dhabi-bright-green-experiment
 * http://archrecord.construction.com/ar_china/China_Awards/2010/ibr/default.asp
 * http://www.egreenideas.com/news.php?view=1006
 * http://blog.cleveland.com/pdgraphics/2008/03/earthfriendly_design_ludlows_g.html