User:Trippysummer/sandbox

MSFTSrep is a youth collective and fashion brand co-founded by Jaden Smith, Willow Smith, Moises Arias, and ¿TÉO?. The brand offers gender-neutral apparel and other related items including skateboard accessories.

History
Jaden Smith, Willow Smith, Moises Arias, and ¿TÉO? co-founded MSFTSrep in 2012. It began as apparel, with sweatshirts and tees designed to represent a group of people who felt like outcasts in society. It has grown into a full-fledged streetwear collection. "It's pronounced 'misfits.' I took the 'I' out of 'misfits' because we're a team and there is no 'I' in team. It's a place for the lost kids and everyone to go, and something for the to have" said Jaden Smith to Teen Vogue in 2016. The brand first came out with black and white shirts, hoodies, and hats designed with geometric shapes and the brand's logo. With a new CEO and the brand's 10th anniversary approaching, MSFTSrep made a shift into the luxury sphere of fashion in 2021. The Untitled MSFTSrep Fall/Winter 21' collection was showcased at Pitti Uomo, and production was relocated from Los Angeles to Milan. To create new combinations, the Untitled collection merged tailoring, streetwear, and workwear elements.