User:TrishaJones/Fashion for home

FASHION FOR HOME is an online designer furniture retailer. Based in Germany, FASHION FOR HOME also operates in the United Kingdom, the United States, Austria and the Netherlands.

Background & Investors
In 2009, the company was founded by Marc Appelhoff and Christoph Cordes in Berlin with backing from investors including Holtzbrink Ventures and the Samwer Brothers' Rocket Internet.

The German and Austrian fashion4home websites launched in November 2009, followed by the US site in January 2010, the Dutch site in March 2010, and the UK in June 2010. In 2011, fashion4home rebranded themselves as FASHION FOR HOME. In 2012, FASHION FOR HOME welcomed a new investor: Acton Capital - an independent investor in internet- and mobile-based consumer-oriented businesses.

While Appelhoff and Cordes each own a 12.4 % share and Holtzbrink Ventures a further 14 %, Acton Capital now hold 21 % of the company’s shares and Haligk AG more than 31 %. The remaining 9 % is held by a number of smaller investors.

Their designers include Tobias Jacobsen, Karsten Weigel, LDK and Sean Dix.

Mission Statement
The company’s mission statement is to provide designer furniture that is financially accessible to the masses, through their made-to-order business model. Additionally, FASHION FOR HOME is a member of the Sustainable Furnishings Council - an NGO that raises awareness about environmental responsibility in the furniture sector.