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LYNN Y.S. LIN, Ph.D.PresidentLynn Y.S. Lin Consulting, Inc. ... Dr. Lin is currently President of his own consulting company after retiring as Vice Chairman of ACNielsen BASES.¡¡Previously, Lynn was President of BASES International and Chairman/CEO of Burke International Research, Inc. of New York.He was also President of Burke Analytical and Consulting Services, a division of Burke Marketing Services, Inc. during the late 1970¡¯s and 80¡¯s.Lynn is the developer of the BASES system and co-founder of the BASES Company; BASES is the most frequently used new product sales forecasting (STM) model, with 65% market share worldwide.

Lynn has previously taught statistics at the University of Minnesota (Twin Cities Campus).He worked at the Pillsbury Company in Minneapolis for over seven years as Joint Manager of Quantitative Method Development & Market Information Services.In 1977, he became Vice President of Booz Allen & Hamilton, a large U.S. management-consulting firm.¡¡He completed the development of the BASES system at Booz Allen, and in 1977 launched the BASES Division.¡¡He also established the Analytical Service Group within Booz Allen to provide technical support for other marketing services divisions.He was a Senior Vice President of BMSI from 1979, when the merger between the Booz Allen divisions (BASES, AdTel & Market Audits) and Burke Marketing Research took place.

Lynn's academic qualifications include the B.S. and M.S. degrees in agricultural economics from National Chung-Hsing University in Taiwan, an M.S. in statistics (mathematics) from Kansas State University, and a Ph.D. in statistics from the University of Minnesota.He appears frequently as a speaker at top universities/MBA Schools, academic and business conferences in the U.S., Europe, Asia and South America.