User:Trr2222/sandbox

Jeffrey Nicholson
Jeffery Maurice Nicholson (Born December 2, 1982) is an American marketing and tech entrepreneur. He is the Chief Executive Officer of Tracer, a subsidiary of Gary Vaynerchuk's New York-based communications company, VaynerX.

Early Life
Nicholson grew up in Methuen, Massachusetts and earned a Bachelor of Science in Business Administration from Babson College in 2004. While at Babson, Nicholson was a top ranked member of the men's basketball team.

Early Career
After graduating with a degree in Business from Babson College Jeff began his career at Mellon Financial in Boston, Massachusetts. He then joined iProspect in 2006 and where he started his career in media and technology. He joined MIT Incubator company, LeadKarma, which was then acquired by Bankrate in 2013. from there he spent several years within the MIT network of start ups. In 2014,  Jeffrey made the move to New York City to become the VP of Advertising at SocialCode, a company launched by the Washington Post Co. At SocialCode he grew the social execution firm to be—at one point—the largest advertiser on Facebook.

VaynerMedia
In 2015 Nicholson joined VaynerMedia as SVP Media. VaynerMedia is a media agency founded in 2009 by Gary Vaynerchuk and his brother AJ Vaynerchuk. In 2017, he was named the first Global Chief Media Officer. In this role he was tasked with overseeing and developing global media investment, planning, analytics, and ad tech services across the VaynerX portfolio.

Tracer
Currently, Nicholson serves as the Chief Executive Officer of Tracer, a VaynerX company. Tracer is a data intelligence platform, processing data for Fortune 100 brands globally. Co-founded with business partner Leighton Welch, CTO, Tracer was incubated within the walls of VaynerMedia.