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Online Tracking and Behavioral Profiling has become a more frequently discussed topic. Being tracked online is not something that not many online users are aware of. http://www.ecommercetimes.com/story/73966.html> Most online users are not aware that their privacy is not so private. Without consent their behaviors, or clicks are being shared amongst many entities who have purchased information from particular sites and profiting off of their activities and interests. http://www.mozilla.org/en-US/collusion/. By simply downloading the Collusion add-on program to your computer, online users can see how their clicks are shared. For example by visiting a entertainment web site such as www.eonline.com, your user information was shared with several marketing firms with one click. One of those marketing firms being, InSight Express. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=29972 http://www.bbb.org/connecticut/business-reviews/market-research-and-analysis/insightexpress-llc-in-stamford-ct-1002639/ According to the Better Business Bureau who have been tracking InSight Express since 2003 noted 5 complaints in the last 3 years. Although most complainants do not complain straight to the company it was resolved that the company does offer an opt-out but could not verify that they company stopped tracking the consumers actions. One consumer complained that the BBB rated the company at an A+ but that score, to the consumer is inaccurate. http://www.asterdata.com/resources/assets/cs_InsightExpress_Aster_Data_Dell.pdf In an article titles, "InsightExpress Rolls Out Data Analytics Cloud from Dell and Aster Data," which notes that together they will now "deliver high-performance, next- generation analytics for big data" which basically translates to tracking the success of ads and at which point and time each ad is more successful depending on consumer clicks. The innovation of this partnership possesses advantages to obtain consumer information than previously obtained. http://www.privacychoice.org/trackerlist/index/120/ When researching InSight Express, it was discovered that the company tracks individual via browser cookies and flash cookies. Unbeknownst to users, regardless of using the opt-out capability, one can still be tracked regardless because there are dozens of other marketing research firms who pay web sites for the ability to track using their page.

'''Insight Express ''' is a marketing and research analytics provider specializing in the measurement of brand communication. According to its website it was founded in 1999 as "one of the original firms to pioneer online marketing research services." After several years in the business they are now noted as one of the top 50 marketing research firms in the United States and are now majority-owned by General Atlantic LLC. Headquartered in Connecticut they also have offices in San Francisco and New York. Their strategic partners are listed as: eMarketer and Interactive Advertising Bureau
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