User:Tula2nana/sandbox

Mercy Nenelwa Kitomari (October, 11, 1983) is a Tanzanian born in Lesotho - Maseru and an entrepreneur. Her father named her Nenelwa meaning I am forgiven. Nenelwa is a graduate of London graduate school of Management in Bachelor of Business Administration (BBA) in Marketing. Nenelwa has made an impact in the Tanzanian horticulture industry by becoming a processor to the delicious fruits and makes treats that are enjoyed by both the young and old. She has brought her passion in gelato and impacted agribusiness in her own innovative ways, inspiring youth to self employment and building business from ground up without fear of inexperience and competitions from giant businesses. Nenelwa was exposed to local gelato shops around Leicester square and trafalgar square. The fascination if long queues outside the ice cream parlours led her to take a short course in gelato making and she was hooked taking step further to pursue a new passion she later took a job at the gino gelato shop and learned from the hands of the master gelato maker. Today she is the has set her own Nelwa’s gelato shop (named after herself) that she runs as master chef  and entrepreneur at Magomeni- Dar es salaam in her country Tanzania.

Family and Education
Nenelwa is the only child to Aishi J Kitomari a teacher (now retired), never short of company as having more than 15 step brothers and sisters. Nenelwa was born  to a single mother by then a teacher at moshoeshoe II high school  in Lesotho. Nenelwa moved back to Tanzania with her mother when she was five years old.

Religion
Nenelwa is brought up as a Lutheran  however in 2012  she joined Dar es salaam Pentecostal  church, also takes part in youth ministry supporting the leadership team and Vijana Assembly

Career
Nenelwa started her career as an employee at Mobitel MIC now TIGO in 2004 call center. While studying in the UK, Mercy also worked at River island as sales assistant part time after her studies in the United Kingdom she joined  Exim bank in Tanzania  as Corporate sales personnel. In the meantime her passion for ice cream she famously refers to as gelato started steering. She then started making and selling samples to colleagues. After two years time,in september 2013, she quit her job and embarked on an startup journey founding Nelwas gelato.

Awards
Nenelwa is an award winner in several startup and innovation challenges. In 2017 she was the reigning Malkia wa nguvu - in Retail. In 2016 she won the Total Startupper of the year, same year she won a recognition award to Nelwa’s gelato top 50 Tanzanian brands in SME emerging brands. Nelwa has also won regional award as the young innovator in Agribusiness competition 2016 - Start up category IREN Kenya. Nelwa is a winner of Tanzania Leadership award 2016- entrepreneur of the year.