User:Turaif10/Haifa bint Muhammad Al Saud

Haifa bint Muhammad Al Saud is a Saudi royal and Vice Minister of Tourism. Since 2012 she has assumed various government posts.

Early life and education
Haifa bint Muhammad is a member of the Al Saud family. Her father is the grandson of Khalid bin Muhammad Al Saud, the son of Muhammad bin Abdul Rahman Al Saud. She received a bachelor's degree in business administration from the University of New Haven in 2008. She also obtained a master's degree in business administration and management from London Business School, University of London, in 2017.

Career
Following her graduation Haifa bint Muhammad began to work at HSBC, United Kingdom, as an analyst of equity sales. She joined the Saudi Ministry of Higher Education in 2012 as a senior consultant. In the period between 2017 and 2019 she was the managing director at the General Sports Authority. In July 2018 she was appointed secretary-general of Formula E Holdings.

In January 2020 she was named as a board member of the General Authority of Civil Aviation (GACA) to represent the Saudi Commission for Tourism and National Heritage where she has been vice president of strategy since March 2019. On 3 July 2022 she was appointed Vice Minister of Tourism where she had been serving as an assistant minister.

During her participation in the 2021 XP Music Conference, Princess Haifa announced an increase of up to 600% in the number of music concerts to be held in Saudi Arabia from 2022, due to their important role in the Kingdom’s tourism strategy. Princess Haifa plays an instrumental role in advancing the Kingdom’s tourism sector under Vision 2030, with the aim of growing the sector’s GDP contribution from 3% in 2018 to 10% by 2030. She has confirmed that Saudi Arabia was the third largest investor in the travel and tourism sector worldwide in 2021 according to World Travel and Tourism Council records and announced plans to attract four million Chinese tourists by 2030.

Princess Haifa also holds a number of other posts including board membership of Qiddiya, the Tourism Development Fund (TDF) the Tourism Development Council (TDC), and the Al-Ahsa Development Authority, and was previously vice chairwoman of the Saudi Fencing Federation and chairwoman of the women’s committee at the Arab Fencing Federation.

In March 2023, Princess Haifa was named as one of the world’s most promising Young Global Leaders by the World Economic Forum’s Young Global Leaders Class of 2023.

Memberships

 * Board member of the General Authority of Civil Aviation
 * Board member of the Qiddiya Investment Company
 * Board member of the Tourism Development Fund
 * Board member of Taif Development Authority
 * Board member of Al Ahsa Development Authority
 * Board member of the Saudi Red Sea Authority
 * Member of the Tourism Development Council
 * Quality of Life Program Committee Member
 * Executive Committee Member of Doyof Al Rahman Program
 * Executive Committee Member of Saudi Arabia's participation at Expo
 * Steering Committee Member of the Custodian of the Two Holly Mosques Scholarship Program
 * Oversight and Monitoring Committee Member of the National Employment Program

Previous positions

 * Secretary General of Formula E Diriyah ePrix
 * Chair of the Arab Fencing Federation Women's Committee
 * Vice Chair of the Saudi Fencing Federation
 * Chair of the Saudi-Emirati Youth Council