User:Twgwheatley/The Wheatley Law of Innovation

The Wheatley Law of Innovation states that it is realtively easy to get people to do old things in new ways or new things in an old way, but exponentially harder to get them to do a new thing in a new way (i.e. innovation failure).

It is a useful test when evaluating the likely success of a proposed new product, project or system. For example, if a proposed new innovative product does something new, but in a way that people are not accustomed to, it will have a very high likelihood of failure.

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