User:Udaybi/sandbox

Billez is an Indian omnichannel customer engagement Software-as-a-Service (SaaS) platform for the offline retail industry.

It provides businesses with actionable insights into sales patterns and consumer behaviour through an easy-to-use assistant that guides them to take actions. Internally, BillEz uses strong NLP (Natural Language Processing) and AI (Artificial Intelligence) engines to make things simple for the businesses instead of loading highly technical stuff on them. The SaaS comes as a plug-and-play, scalable, easy to adapt and customer-focused digital solution to engage, retain and acquire customers through technology. Once the BillEz Digitiser is installed on the merchant’s machine, they can send a digital copy of the bill (alpha-bills) to the customer’s mobile phone directly. This is the starting point of engagement between the business and the customer.

History

Initially, the founders—Varun Kashyap, a tech enthusiast with 11 years of consultancy experience, and Sumit, withholding 15 years experience in software and cloud technology, who had met through a common friend—focussed on ensuring that retailers get rid of paper receipts. However, during the course of their interactions with retailers, they found that though the thought behind paperless receipts was well-reciprocated, it still wasn't a compelling reason for retailers to use BillEz. Digging deeper the team decided to look at what the real problems that retailers encountered were. The biggest challenge they realised was that retailers wanted to understand their own customers and try to identify certain information that could be used to cross-sell and upsell more products. This is when they decided to take a step further and make it an omnichannel engagement platform, which gives retailers actionable insights into the needs and demands of their customers.

Features Market position

The team currently is focussed on customer acquisition and has installed more than 50 stores (PoS) within a period of few months and claim to be adding around 10 stores every week. “In fact, we are very close to converting two leading pan-India clients - one in pharma industry with more than 4,000 stores and another one in the footwear industry with around 500 stores,” says Varun. BillEz raised an undisclosed amount of seed funding from Ravi Mantha of Sagelock Investments in June 2016. BillEz raised another round of angel investment from Hyderabad-based individual investor Zareen Ranka.