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Brand Elections 2010 is a marketing research study conceived by Bullseye Communications and executed by MEMRB Pakistan. It is a representative sample based survey which seeks to ascertain the power of brands for the urban population of Pakistan. As consumer’s standpoint, it is an attempt to create a genuine marketing industry barometer for brands which is powered by the Consumer Multimedia Index initiative, a research envisaged by the Pakistani Advertisers Society. The Brand Elections research covers 10,000 respondents across all socioeconomic classes through 50 urban cities of Pakistan. Over 3500 brands were featured in the study, belonging to 50+ industry categories. The study identifies Overall 100 Top Brands, Top 10 Brands by 50+ Categories, Top 20 Brands by Target Audience, and Top 10 Brands by Region.