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Wing, founded in 2018, is a privately held American company that provides business assistant services to startups, corporations, executives, and entrepreneurs in the United States, as well as internationally. Wing is powered by highly trained executive assistants, back-office assistants, and artificial intelligence (AI).

The company employs hundreds of virtual assistants, called "Wing Assistants", located in the United States, as well as internationally.

Wing is headquartered in Berkeley, CA, and was created by Karan Kanwar, Martin Gomez, Saideep Gupta, and Roland Polzin former students at University of California, Irvine.

Using Wing
Users log into the Wing web application, where they enter their tasks in Wing's chat system, which are then tracked by Wing's task tracking system. Wing also has a secondary interface called "Workflows", that enables clients to enter business processes that they would like Wing to take care of, using plain English and a drag and drop interface.

Wing maintains several applications through which they are able to receive tasks: web, mobile (for both Android and iOS), desktop (for both Mac and Windows), Slack, SMS/Text, and even inbound phone calls. Wing also expects to launch Alexa, Zapier, Messenger & WhatsApp apps in the future.

Training Wing
At the beginning of clients' engagement with Wing, they may schedule a training session with their dedicated account manager, who will work to acquire training material, and turn it into standard operating procedures for the Wing Assistants to follow. Wing says the service can get better the more you "teach" it, and continues to learn from your interactions with it.

Company History
Early days

Before incorporating, Wing was mainly a research project, known as "Pippy". Wing was officially founded & incorporated in 2018, as Wing AI Technologies, Inc. by Martin Gomez, a student acquiring his MBA from Chapman University, Karan Kanwar, a computer scientist specializing in artificial intelligence, and Saideep Gupta, a computer scientist specializing in systems architecture.

In their freshman year at university, the team had to clean their dorm room before their parents arrived in the morning, they realized there was no easy way to get products and services delivered/completed quickly, and at a low cost. This thought, eventually morphed into Wing. Kanwar was, at the time, working independently on natural language processing research - which he realized he could apply to this service, and roped in a friend he had worked with, Saideep Gupta, to join him in building the service.

Wing recruited top engineers and business strategists from UCI to work on the first version of their product. They were able to win UCI's Butterworth Product Development Competition, and UCI's New Venture Competition - after which they were accepted to UCI Applied Innovation's Wayfinder Incubator Program. The company raised its first $13,500 from these competitions.

Wing were notable with respect to their team, because they were notorious for doing "anything that needed to be done". The founders and engineers, would routinely deliver orders in their early days, extending late into the night. At one point, they were working to build a knowledge graph in order to help a delivery person locate the relevant store while on an order; in order to get this data, an early employee, Kevin Norgaard mobilized the younger members of his fraternity to go to every major grocery store, and take photos of every item on every shelf alongside the rest of the team. They then had engineers use AI to extract relevant information from these photos.

Wing at College
Wing was originally going to target college students to use college-related services, and then grow out into the neighboring residential areas. They planned on using independent contractors to execute a wide array of services. Wing launched their 1-month beta in December 2018 at UC Irvine. Their beta garnered over 800 users in less than 2 weeks, and over 1,000 orders. They grew so quickly, that they began prototyping a side-street delivery drone to ease pressure off their independent contractor network - they had a prototype of this drone ready in less than 25 days, in January 2019. The founders realized handling the operations side of the business would make scaling difficult. Wing soon ceased operations at UCI and got back to the drawing board.

Wing Concierge Service
Following the beta launch in December 2018, Wing later changed their business to a subscription-based model, targeting working professionals. Wing would fulfill tasks by coordinating existing businesses together to complete tasks on behalf of the user. They officially launched their mobile app in February 2020 on Product Hunt, offering a personal assistant for $9.99 per month. Wing was chosen as the #1 Product of the Day. This led Wing to be accepted to the prestigious Berkeley SkyDeck Cohort program, raising $105,000 as part of their pre-seed round.

Wing's advantage was it's technology lending to an order of magnitude difference in cost. This was in stark contrast to competitors that would charge 59 cents to 1 dollar per minute, and used mainly low-cost human labor in foreign countries. Wing primarily uses AI in conjunction with some human assistants, when their AI system is unable to accurately determine the correct course of action.

Wing Assistant for Business

The COVID-19 pandemic led to rapidly changing consumer behaviour, forcing the team to reconsider their primary focus on individual consumers, and changed their focus entirely to business. Their business services unit had been up and running since 2019 in a Beta capacity, but was not developed from a product perspective. Wing's Business Assistant service began to grow exponentially, and the team kept improving the product, adding major product features such as Credentials, Payments, Workflows, and apps.

Additional Services
Wing Reception

Wing's customers reportedly began requesting additional services centered around incoming and outgoing phone calls. Wing worked with another corporation that was executing intelligent Receptionist services for restaurants, to launch Wing Reception, a service that enabled Wing customers outsource their inbound phone calls, construct IVR systems, get a business phone number, and track & play back their received calls.

Wing Outbound Sales Calling

Wing, working with the same vendor, also launched Wing Outbound Sales Calling, a service that helps clients to outsource outbound sales calling, enabling businesses to cold-call prospects, follow up with leads, take payments, and more.

For enterprise & white-labeling

Wing also works with large enterprises to offer more specialized services. Wing for Enterprise enables large corporations to set up white-labeled versions of Wing for their customers, spin up entire specialized human operations centers, back-office processing centers, and even call centers.

Awards & Investors
Awards Investors
 * UCI's Butterworth Product Development Competition
 * UCI's New Venture Competition
 * Blackstone Group's "Best Intellectual Property"


 * Berkeley SkyDeck Fund
 * Karim Arabi