User:Universithe

I have been drinking Tea since my childhood, grew up in the State of Bihar, the land of Buddha, in India. My mother has a good recipe of Chai, which is most favored drink in Indian sub-continent and gradually being commercialized around the world. I often had chance to visit Kolkata and Darjeeling and it was fascinating to see the love of Chai in every house hold and in the streets. On my first visit to Paris I had a chance to taste Silver tips Imperial from Darjeeling. At that point of time I was ignorant about the existence of as many as 87 Tea Estates, flushes and the speciality loose tea, award winning Teas. Very soon, I developed a strong urge for original hand crafted blends, classic and vintage Darjeeling from Makaibari and Goomtee Tea estates. When I started Importing in Mexico I did a thorough market research of the beverage culture in general and tea and coffee in specific. Since generation Mexicans have been drinking coffee and Mexico produce some of the world class coffee. In Terms of Import Mexico has a small share as compared to Chile and Argentina. The Ready to drink tea from industry giants Unilever is the most popular. Twinings entered the market in 2007, investing 200,000 USD. The Twinings Tea can be easily seen in luxury hotels, Spas, boutique hotels and gourmet retail only in the form of Tea Bags. There are few small importers as well, who import teas from India 2 kilos on an average each flush. In Mexico City, there is a presence of few Tea houses like Celeste Tea room and Bar, French styled tea room- Caravanserai selling some prized teas importing from Germany and France. On my recent visit to the Capital Mexico D.F I attended seminars and meet few hoteliers and restaurant owners, they appreciated the growth of tea industry in Mexico, but to my predicament their only concern was prices, that is the reason they have fewer tea in their restaurant menus sold in the name of Black Tea, Green Tea without any specification. They pointed out that they sold 100 cups of coffee and 3 cups of Tea each day. The precise brewing and steeping process involved in Tea is another concern, as a result they prefer Tea Bags which is much easier to steep and to serve to their esteemed high class clients. Furthermore, there is no Tea Association present in Mexico unlike Darjeeling Tea Association and German tea Association. Being as Importer I believe that there is an urgent need to form an association on the lines of Tea Associations present in Tea drinking countries. To work hand in hand with all present competitors in Market to serve the consumer with a favored price and to Import Tea in volume in Mexico, in order to give consumers options in the form of flavored drink known as tisane, Herbal teas that will complement as health drink and Pure Tea in step by step process and finally to enter the market with wholesome component of Tea like Tea accessories- Infusers, Tea pots and train them with Tea etiquette in general so as to create a wholesome environment for Tea drinking.