User:Urve/Potentia gaudendi

Potentia gaudendi or orgasmic force is a concept in sexuality studies, constituted of a body's potential for pleasure, both physically and mentally.

The term was coined by philosopher Paul B. Preciado, who says contemporary economies exploit the body by offering services to increase pleasure—such as Viagra and cocaine—which turn it into a commodity. Potentia gaudendi is an important concept in Preciado's work, because it underlies his theory of "pornpower": the idea that sex and pornography is part of a larger and interlocking economic system. The ability to desire, or to withhold desire, is not able to be transferred. As a result, economies are in the process of "emotionally engaging people in order to generate value".