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Courtney's Sources A sustainable model for fashion. (n.d.). The Guardian. Retrieved October 2, 2014, from http://www.theguardian.com/sustainable-business/sustainable-model-for-fashion Ethical Fashion and Ecofashion. (n.d.). Berg's Fashion Library. Retrieved October 19, 2014, from http://libproxy.fitsuny.edu:2105/view/bewdf/BEWDF-v10/EDch10034.xml?q=environmental&isfuzzy=no#highlightAnchor Berg's Fashion Library. Retrieved October 19, 2014, from http://libproxy.fitsuny.edu:2105/view/nlm-j/FT_12-4/175174108X346977.xml Berg's Fashion Library. Retrieved October 19, 2014, from http://libproxy.fitsuny.edu:2105/view/nlm-j/FT_12-4/175174108X346968.xm Marketing Fashion Sustainably. (n.d.). Triple Pundit RSS. Retrieved October 19, 2014, from http://www.triplepundit.com/2011/10/marketing-fashion-sustainably/ Nasser, H. (2013, April 28). ''What's in style: Eco-friendly, green fashion. USA Today.'' Retrieved October 17, 2014, from http://www.usatoday.com/story/money/business/2013/04/28/the-rise-of-green-fashion/1996773/ Sustainable Fashion and Textiles. (n.d.). Berg's Fashion Library. Retrieved October 19, 2014, from http://libproxy.fitsuny.edu:2105/view/nlm-j/FP_1-2/175693809X469229.xml

Courtney's Summary

Over the last 15 years, more consumers have become aware of the environmental, ecological, sustainable, and ethical movement. The biggest problem the fashion industry faces, is that in order to create momentous change across the industry, extensive demand for sustainable fashion must exist. In the first decade of the 21st century, an increasing number of young entrepreneurs regarded sustainable fashion as the foundation for their business. The major corporations of the fashion industry were under immense pressure to give sustainable practice a chance. Independent Eco-brands, designers and “green” collections in big name stores became popular. The popularity of status-driven consumption means that many high street retailers are engaged in a market that is underpinned by the demand for cheap, disposable fashion. Consumers, particularly young people, remain under intense social pressure to buy as many clothes as they can. With this challenging image to uphold, it is hugely challenging to convince consumers to shop sparingly and sustainably. Consumers also do not want to pay elevated prices for sustainable fashion. People think that if buying ethically costs more, then they see it as the brand’s problem, and not their own. Although consumers regard the consumption of food and energy in a different way to fashion, transparency and traceability could provide another route to large-scale sustainability, allowing the consumer to easily see where their fashion is really coming from and compare the sustainability of different brands. Clearer labeling is a step in this direction, making sure sustainable practice more visible. Naming the factories used to produce garments on a label is another initiative; however, even such a seemingly simple solution faces problems. Participants agreed that not all factories want to promote their sustainable credentials, some because it suggests they are more expensive to use, others could not cope with increased demand. There is also a risk that larger companies would act as free consultants for the rest of the industry, interfering with commercial confidentiality and competition along the way. Traceability is in itself the biggest challenge the fashion industry faces in large-scale sustainability. The business model most fashion brands were built on is to have a sophisticated marketing strategy and to manufacture in less developed countries, where they could make more profit, which is a fundamental issue that needs to be addressed. Marketing fashion as a sustainable movement requires astute positioning from an industry that annually grosses $5 billion in the United States alone promoting “fast fashion” that is cheap and disposable. The recession brought keener awareness to be economically prudent in buying habits and desires. Sustainable fashion aims to create lasting value while understanding where fabrics are sourced and clothes are made. Leading designers such as Stella McCartney and Yves Saint Laurent are embracing sustainability to reduce carbon footprint and establish new sustainable guidelines. Major retailers such as Barneys’ are seizing opportunities in this market by introducing new lines catering to the growing trend. The same environmental sensibilities that have swept the foodie world (farm-to-table, organic produce) are making inroads in the fashion universe as the environmental movement continues its rise and enw technology produces refined synthetic and recycled materials. •	Saks and Neiman Marcus settles a lawsuit charging they labeled real fur as faux fur to escape disclosing its source (raccoon dogs, in this case)- a ploy that turns marketing on its head: Fake sells better than real? •	At a Last Cal by Neiman Marcus in the Washington D.C. suburbs, stylish faux-leather vegan motorcycle jackets with faux crocodile trim fill up a rack in the high-end discount store. •	High-heeled vegan pumps by OlsenHaus ($225 retail), made of all synthetic materials, recently showed up on the online shopping site MyHabit.com next to leather platforms by more traditional high-end purveyors such as Calvin Klein and Cole Haan. •	Red-Carpet endorsements by celebrities help this movement. Actress Natalie Portman regularly wears vegan shoes, and designer Stella McCartney has become synonymous with ethical fashion, rejecting fur and leather in her high-priced couture. Green apparel and accessories still make up barely more than 2% of the $200 billion fashion business in the U.S. Just a decade ago, it was not even half a billion dollars. Swedish fashion retailer H&M, has introduced its conscious collection. All designs are made out of recycled polyester, hemp, organic cotton, linen and Tencel. The company and other major retailers such as Ikea and Walmart developed an education program for cotton farmers to teach them ways to water crops from the ground up and cut chemicals. H&M now extends to a Garment Collecting Program in 1,500 stores. Customers can drop old clothes in a bin. They’re sorted and some go to charity, others are recycled and turned into new garments and the rest is sold as vintage or discared. Shoppers receive shopping vouchers for their donations.

Nykima's Sources:

http://www.nytimes.com/2007/07/01/fashion/01green.html?pagewanted=all&_r=0

Paula's Sources:

Backus, Emily. "Stepping Up The Eco-Culture." WWD 19 Sept. 2014: 16b. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA383321030&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=2835a67f1886631a34f593a96b479e66

"H&M takes pole position on sustainability." just-style.com 30 Apr. 2014. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA375063101&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=f7f9bb5f28e8bfa770cbcfe3986229cf

"SWEDEN: H&M 'pushing the process' on sustainable fashion." just-style.com 13 Apr. 2014. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA364750979&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=98ec51bd696d86584ead3d5c8abc01c0

"Green Planet Festival Brings the Best in Sustainability & Green-Living to Phoenix, Saturday March 7th." PRWeb Newswire 10 Oct. 2014. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA385235703&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=56ce6f05e4ed605a591ebf566e64f934

"Denim ReMiX: an international sustainable fashion and design project." European Union News 9 Oct. 2014. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA385185101&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=590f4adbd29a176674e368ffef840d45

"Sustainable Fashion Company Constant Simplicity Launches Water Saving Collection on Kickstarter." PRWeb Newswire 3 Oct. 2014. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA384419625&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=809817892587d13f0dd5fb48b4161308

"Kornit Digital and FIT Preview Designs from Sustainable Digital Textile Printing Challenge at Premier Vision New York." Wireless News 17 July 2014. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA375086201&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=8266b695687172c614c5dd95d5888c43

"GREEN THUMBS UP FOR FIESTA." Townsville Bulletin [Queensland, Australia] 2 June 2014: 9. Infotrac Newsstand. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA369855751&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=82234116ad16cc43dc2e805780fb5d2b

"Ethical fashion: any colour as long as it's green; Sustainable fashion needs to be fashionable argues designer Katharine Hamnett, at the Hay Festival." Telegraph Online 1 June 2014. Infotrac Newsstand. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA369843820&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=d90a1b4c5d87e32e2ac6772d0f561f9b

"Fashion industry takes a more sustainable path." Just-style [BLOG] 6 May 2014. Academic OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA368081685&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=2b96e779b6170e05c6cae4fa1b30b67d

"Maryland: County to Hold Spring Household Hazardous Waste Collection Event." US Official News 27 Mar. 2014. Infotrac Newsstand. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA363035070&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=b86db90b4132d8085e1000e8108c91e2

"NATURAL BEAUTY." Gold Coast Sun [Queensland, Australia] 29 June 2013: 6. Infotrac Newsstand. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA350319023&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=545c347f64c74655e24fc9af5b7b80e7

"Can Eco Friendly Fashion And Luxury Co-Exist? Loyalty and Heart Thinks So." PRWeb Newswire 12 June 2013. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA333576931&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=735d883a81ff800e0ca919d1df90a9f3

Vincent, Jeffrey R., et al. "Tropical countries may be willing to pay more to protect their forests." Proceedings of the National Academy of Sciences of the United States 111.28 (2014): 10113+. General OneFile. Web. 19 Oct. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CA377662623&v=2.1&u=fitsuny&it=r&p=GPS&sw=w&asid=f247f40e0c5ec9c8a4343fcc73eb239b

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