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Hendrik von Kuenheim is a Senior Vice President of Asia, Pacific, and South Africa regions at BMW Group. He is heading the Asia-Pacific region besides his role as a regional president of Africa, Russia, Importer Markets Eastern Europe, and the Middle East. Hendrik started his career at BMW back in 1985 and since then has been in charge of several management functions within BMW globally as well as General Director for BMW Motorrad.

Biography
Hendrik von Kuenheim was born on May 24, 1959, in Hannover, Germany in the family of Eberhard von Kuenheim who was a Chairman of the executive board (effectively CEO) of the BMW Group between 1970 and 1993. He is a big fan of cars and has BMW Z1, X5, X3, and F650 GS (motorcycle) in his personal garage. Lived in: Germany, South Africa, USA, United Arab Emirates, Canada and Spain. Speaks German, English, French and Spanish.

Career
Despite being the son of former BMW CEO and European Automotive Hall of Fame member Eberhard von Kuenheim, Hendrik began his career in the hotel industry. Hendrik holds a Diploma in Hotel Management Finance and Administration, Munich. Besides, he holds a Diploma in Hotel Management, Cornell University, Ithaca, New York, USA. Von Kuenheim started as a trainee in San Francisco, California, in 1985. Later on 1986, he moved to Long Beach next to Los Angeles to be port operations manager where he was supervising the transportation of 40,000 BMW cars a year. After a short period of working in the US Midwest and in Germany, he moved to the United Arab Emirates. Arriving after the first Gulf War, he helped BMW to establish itself in the Middle East. Before taking over BMW Spain von Kuenheim was a CEO of BMW Canada. During his six years in the country, BMW’s sales have risen from 7,701 units in 1998 to 19,938, which included 2,800 MINI, in 2004. From January 1, 2008, Hendrik was a General Director BMW Motorrad.

Later on, in 2012 he became a Senior Vice President of Asia, Pacific, and South Africa regions and Munich. From February 1, 2019, he is heading the Asia-Pacific region besides his role as a regional president for Africa, Russia, Importer Markets Eastern Europe, and the Middle East. These regions were combined in one sales region in order to exploit the potential of these dynamically developing markets with synergy effects. In one of his interviews, Mr. von Kuenheim said that his career highlights are: Overseeing the start of complete knockdown production in Egypt; opening BMW Toronto, the largest luxury-brand dealership in Canada; and BMW Canada being No. 1 in J.D. Power and Associates' 2004 Canadian Sales Satisfaction Study.

Family
Hendrik is living happily with his family (wife Monika, two children) in Munich.

Key biography points
24.05.1959 Born in Hannover, Germany

1980—1983 Diploma in Hotel Management Finance and Administration, Hotel Four Seasons, Munich

1983–1985 Southern Sun Hotel Corporation, Front Office Manager, Cape Town

1985—1985 Diploma in Hotel Management, Cornell University, Ithaca / New York

1985—1986 Joined BMW North America Trainee Sales, San Francisco

1986—1990 Sales Manager BMW USA, Los Angeles, Cincinnati, Chicago

1990—1991 Project Manager sales agency BMW Middle East

1991—1993 International Fleet Sales Director BMW, Munich

1994—1998 Managing Director BMW Middle East, Dubai

1998—2004 President and CEO, BMW Group Canada

2004—2007 Executive President BMW Group, Spain

2008—2019 General Director BMW Motorrad

2012—2019 Senior Vice President of Region Asia, Oceania and South Africa at BMW Group

2019–Present Senior Vice President of Asia Pacific (excluding China), Eastern Europe (outside EU), the Middle East and Africa Region

Links

 * QUESTIONNAIRE: Hendrik von Kuenheim, President and CEO, BMW Spain
 * Neuausrichtung der BMW Group Vertriebsregionen
 * Bayerische Motoren Werke Ag