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GMCA
GMCA is an abbreviation for Emerson College's Master's program titled: Global Marketing Communication & Advertising.

GMCA students are prepared to assist companies in establishing a worldwide presence and building a brand that transcends national barriers, while simultaneously responding to the needs of consumers in particular local cultures. Graduates of the GMCA program are sought-after for their cross-cultural awareness, their understanding of business practices, and their ability to develop long-term communication strategies.

Program Structure
The GMCA program is a one-year, full-time program in which all students move through the sequence of courses together as a cohort. This program immerses students in the global implications of marketing communication and is accredited by the International Advertising Association.

Sample classes include the following:

• Global Brand Management

• Marketing Management in a Global Environment

• Cultural Foundations of Buyer and Organizational Behavior

• Web-based Communication Strategies

• Financial and Strategic Context of Global Market Planning

• Creative Thinking and Problem Solving in a Global Environment

• Global Marketing Communications Planning

• Research Methods for Global Marketing Communication and Advertising

• Capstone

• Four-credit, 200-hour internship at the end of the program

(1) http://www.emerson.edu/admission/graduate/academics/gmca.cfm

(2) http://www.emerson.edu/admission/graduate/academics/gmca-Program-Structure.cfm

(3) http://www.emerson.edu/admission/graduate/academics/gmca-Sample-Courses.cfm

(4) http://www.emerson.edu/admission/graduate/academics/Thomas-Vogel.cfm

(5) http://www.emerson.edu/admission/graduate/academics/William-Anderson.cfm

(6) http://www.emerson.edu/admission/graduate/academics/gmca-Careers.cfm

(7) http://www.emerson.edu/admission/graduate/academics/Program-Comparison.cfm