User:ValTis5/Racial formation theory

Citations for Racial Formation Theory
Possible
 * Crockett, D. (2022). Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach. Journal of Consumer Research, 49(1), 1–24. https://doi.org/10.1093/jcr/ucab050

Article body:
Stuff to change:

Racial Formation Theory Through the Lens of Media
 * Instead of claiming race as something that is concrete, where the person's biology and upbringing are what shape racial identity, Omi and Winant suggest that race is something that is fluid, where "the racial order is organized and enforced by the continuity and reciprocity between micro-level and macro-level of social relations".
 * Change ( take out part of the quotes and put into simpler terms): They refer to it as "racial order" that is able to have meaning and a varying system due to a result of the way that people choose to interact with one another in "micro-level and macro- level of social relations.

The lens of looking at racial formation theory through media goes into the macro-level. Some sources of media include TV shows, movies, newspapers, magazines, advertisements, social media and etc. Within these different forms they use racial formation theory to convey narratives of different societal groups, tailored to resonate with their intended audience

Ad creators utilize this when thinking about what demographic they are trying to sell their product to. Journalists use similar method of thinking when they are writing to try and include certain audiences. These forms of media are mass consumed by a wide variety of audiences. The information within them can change social perceptions or reinforcing those that are already existing.