User:Venkat.mehr/Picknhook

Picknhook is an online shopping website that has existed from 2016. Its purpose is to offer customers updated, modernized and smooth shopping experience. The website provides an assortment from many well – known brands. Picknhook is headquartered in Hyderabad, India.

History
Picknhook is established by Monish Pattipati from Andhra Pradesh. He is an alumnus of the Amity University, Noida. Right from its inception, Picknhook has earned its importance gradually. But earlier, his ideas were rejected by many online shopping sites. It influenced him to become an entrepreneur and he started off with Picknhook. Earlier, the online shop had been shipping over thousands of orders every day but soon after there was a downfall and the site faced technical snags also. The number of orders got trimmed down. Now, efforts are taken to kick start the business under new light. So, the shopping site will be back to the saddle in no time.

Profile
Pick n hook sells off almost everything an individual needs. Shoes, apparels, accessories, home decors, fashion jewels and furniture are vastly available. The shop has numerous products from famous brands

Marketing Campaigns
Monish’ passion does not rest on Pick n hook but on movies too and he proves his mettle by having done the branding for Arjun Reddy, Bharath Ane Nenu- Audio launch, Rangasthalam- Success meet, Nela Ticket- Audio Launch, Silly fellows- Audio Launch, Nawab – Audio launch and Next Enti – Audio launch. The theme song of his dream business is composed by him grabs the globe towards his one roof destination.

Partnerships
Low-priced deals and better prices are available at Picknhook because products come to the consumers direct from the manufacturer or seller without involving middlemen. Monish always embraces the small scale manufacturers, retailers and dealers. It is a platform for plenty of sellers. He partners with the manufacturers and small scale retailers to have remarkable choices.

Online Traffic
Picknhook competes with other E – commerce portals when it comes to online traffic. Within a short span of time, it has gained enough traffic ranking.

Business structure
Picknhook collects information from online e-tailers and other online shops to let the customers an idea about available outfits and fashion accessories and compare costs without visiting the sites of the retailers. The shopping site keeps updating real time information from retailers like price of an item. Consumers can filter the products displayed on it by size, color, brand, price, pattern and design.

Products and Services
''Designer sarees, silk sarees, other ethnic outfits, lehengas, salwars, casual wear, work wear, fashion jewelry, kurtis, tops and T – shirts, jeans and leggings, skirts, stoles, dupattas, watches, gargles, footwear, hair accessories, handbags are available for women. Top wear, western wear, casual wear, bottom wear, innerwear, sleep wear, watches, wallets, back packs, bags, belts, and other fashion accessories available for men. The site includes Kids’ wear, accessories mobiles, travel accessories, mobile accessories, home appliances, kitchen ware, glass ware, home furnishing, furniture, toys and games.''

''It offers national and international shipping as well. The free shipping and door delivery cover many parts of India.''

Sales Strategy
''Picknhook uses an e – commerce strategy. The strategy includes business - to – customer, business – to – business and also customer – to – customer to make all the transactions possible. The shop allows people sell anything on its online portal. The e – commerce sellers use Picknhook to sell their goods and the vending is done through Picknhook.com and it gives room for the retailers.''

House brands
''Picknhook keep up many house brands on its own. Capsula, Rangun, Seta textiles, Sunsim fashion, Fashion boom, SBO fashion, AADIX COCUS, ABD Digital Marketing and Consulting LLP,and  Amirtha fashion are some of the brands available on Picknhook.''

Mobile application
''Picknhook launched its Smartphone Android app in the year 2016 to make online shopping trouble-free and customer-friendly. Picknhook proposes to enhance its online and mobile presence by introducing various Omni – channel features.''