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This article is about the Branding and relations Cell  IIT Kharagpur

Vision
Branding and Relations Cell,IIT Kharagpur (BARC) is a non-profit student's organization committed towards positioning and branding IIT Kharagpur as a global leader in the field of research, technology and higher education. BARC evaluate public attitudes towards IIT Kharagpur, identify policies and procedures of the institute with stakeholder interest, and plans and executes programs to earn understanding and acceptance. Essentially building the IIT Kharagpur as a leader in target market of the brand which comprises of aspirants and students, faculties in India and abroad, the media that shapes perspective, ranking institutions and governments.

History
BARC was formed in 2015 under the  aegis of the Office of Alumni Affairs and International Relations,iit kharagpur  by student's of IIT kharagpur with the mission of promoting  IIT kharagpur as a global leader in the field of technology education. Since then the Cell has launched several initiatives for branding IIT kharagpur across India.

KGP Talks
[KGP Talks] is the official channel of Technology Students' Gymkhana IIT Kharagpur.The channel consist of all IIT Kharagpur related videos and playlists. This channel is a glimpse into the campus life and happenings at IIT Kharagpur.