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John Lewis Insurance (formally Greenbee) is part of the John Lewis Partnership and was launched in September 2010. John Lewis Insurance offers insurance services including car, pet, travel, wedding, event, home and life.

Greenbee
In 2006 the John Lewis Partnership launched Greenbee, a direct services company offering travel, leisure and financial services provided by several partner companies including AXA, Expedia and See Tickets. Initial financial services included home, travel, wedding and event insurance but in 2007, their Home Insurance was expanded to include Specialist Home Insurance in association with Sterling and in 2008 Greenbee teamed up with Fortis to offer car insurance.

Greenbee saw considerable success, particularly its insurance policies, but it was felt that the company would benefit more from being more closely aligned with the rest of the Partnership. Greenbee would be gradually phased out and split into several different John Lewis services.

John Lewis Insurance
The clear focus and success of the company was insurance and in September 2010, Greenbee announced that it was re-branding and re-launching as John Lewis Insurance. This new launch campaign also saw the introduction of the strapline “With you when it matters.”

John Lewis Insurance claims to follow the ethos of the Partnership as a whole, embracing the ‘Never knowingly undersold on quality, price or service’ policy and although John Lewis Insurance is more expensive than Greenbee their insurance services can be deemed quite comprehensive. Benefits offered include misfuelling cover (Car Insurance), as well as bespoke insurance (Specialist Home Insurance ) for houses with more than six bedrooms and high-value items.

Their current insurance services include Home Insurance, Car Insurance, Wedding and Event Insurance, Travel Insurance, Pet Insurance and Life Cover.

Partner companies
John Lewis Insurance works in conjunction with several partner companies to provide its insurance services.