User:Vigneswaran.M1110/sandbox

Engagement Rate
Engagement Rate is a metric, which provides information to the admin user or webmaster of a website or company, about the level of user interest and their concern about the particular product or service of the company. Usually these kind of user concern are expressed through various online social media such as Facebook, twitter etc. This also show user level of interest toward the brand

Measuring / Analysis of Engagement Rate
Predictive Analysis: This help to predict about potential market and threats in the future, based of the previous data and set of patterns.

Personality Profile: This groups the target audience based on the personality and buying behavior. This aids company to target the advertisement precisely.

Life Style Analysis: life Style analysis, identifies the audience life style, which aids the company's to come up with different and wide range of products to suit their needs.

Uses of Engagement Rate
1. Traditional Marketing Research: This help companies to understand about their market, their marketing potential and about their marketing behavior. This will also provides the information about the various market factor which might or which is affecting the company's growth. 2. To understand about the Target Audience! This puts up the information about the target audience, market behavior and what actually consumers are thinking about the company's product. This helps to penetrate deep into the market and to have a competitive advantage.

3. Whats trending? This provide the information about the user behavior toward a particular product (usually a new product entrant) in the market. Usually this create a temporary buzz in the market and improves the sale for a shorter time period. These kind of process are occurred because of offers, discounts and sales promotion. 4. For Product Optimization! Once the pattern about the usage rate and user behavior, about the product, product design team can take initiative toward the product optimization and further development.

Tools used for Measuring Engagement Rate
http://www.sas.com/text-miner http://www.fanpagekarma.com/ http://likealyzer.com/ http://klear.com/ http://twitonomy.com/ https://unionmetrics.com/free-tools/instagram-account-checkup/