User:Vinnovations/sandbox

What Marketing is
To get what marketing is not, we need to understand what marketing is as well as what marketing involves. Then we will be able to point out things people do that can not be described as marketing. The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
 * Identification, selection and development of a product,
 * determination of its price,
 * selection of a distribution channel to reach the customer's place, and
 * development and implementation of a promotional strategy.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. This is where the problem lies, a lot of people mistake marketing for sales, they think marketing is getting people to buy their products and services, while that really is sales.