User:Vipul/Facebook Paper

Facebook Paper is a standalone mobile app created by Facebook, initially only for the iOS, that intends to serve as a phone-based equivalent of a newspaper or magazine. The app was announced by Facebook on January 30, 2014, and released for iOS on Febrary 3, 2014.

Broader framework
Along with announcing the release of Facebook Paper, Facebook also announced Facebook Creative Labs, an intra-company effort to have separate teams working on separate mobile apps that specialize in different facets related to the Facebook experience, rather than trying to make changes to Facebook's main web version, mobile version, or its iOS and Android apps, and says that Facebook Paper is the first product of Facebook Creative Labs.

Reception
An article by Jason Ambruzzese in Mashable noted the similiarities of Facebook Paper with eisting news reading and aggregation services such as Flipboard, and sought reactions from exisitng news reading services on whether they considered Facebook Paper a threat to their business model. Rachel Meltz, writing for Technology Review, wrote that Facebook Paper was better than Facebook's main app, and contrasted it favorably with Facebook's previous efforts at mobile such as Facebook Home.

Kyle Vanhemert reviewed the app in Wired Magazine, writing: "The most radical aspect of Paper is that it isn’t predicated entirely on your friends." Semil Shah, writing for TechCrunch, reviewed Paper in light of Facebook's broader mobile strategy, wondering whether Paper's fate would be similar to that of the fairly successful Facebook Messenger or the highly unsuccessful Facebook Poke (Facebook's in-house Snapchat clone). Jennifer Van Grove discussed Paper and the importance of Facebook Creative Labs in Facebook's long-term strategy in an article for CNet.

Controversy
FiftyThree, the maker of the sketchbook app Paper, contacted Facebook asking them to not use the Paper name so as to avoid brand confusion.