User:Vipul/Zero to One

Zero to One: Notes on Startups, or How to Build the Future is a 2014 book (release date September 16, 2014) by venture capitalist and PayPal co-founder Peter Thiel along with Blake Masters. It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups taught by Thiel at Stanford University in Spring 2012.

Promotion
To promote the book, Peter Thiel sent out his first tweet ever on September 8, 2014, from a Twitter account that had been dormant for years. He was also interviewed by Alexia Tsotsis of TechCrunch. On September 9, Thiel did a podcast with Timothy Ferriss for the latter's show. On September 11, Thiel did an Ask Me Anything on Reddit.

On September 13, Thiel appeared on NPR with host Wade Goodwyn to discuss the book.

Early mentions
An article in Business Insider in May 2014, four months before the official release of the book, and said that it "sounds like an interesting read."

Book reviews
Kirkus Reviews described the book thus: "Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business." Publishers Weekly wrote of the book: "Thiel touches on how to build a successful business, but the discussion is too abstract to offer much to the next Steve Jobs—or Peter Thiel."

Jason Shen reviewed the book, issuing a strong recommendation to readers to buy it. According to Shen, the best part of the book was the idea that successful startups are based around secrets, whereas the worst part of the book was Thiel's favoring startups that have a grand plan upfront.