User:VirtualArtifacts/Draft of article

Hibe is a contextual social networking website in development since 2008 by Hibe, Inc. On Hibe, users define their various social contexts using facets and then populate them with their contacts and the content they want to share. They can create groups that are visible and accessed based on their interests. The Turkish meaning of Hibe is "Gift" to symbolize the gift of sharing. The site grants their users full control over their image and their privacy. Hibe was founded by Jean Dobey, after noting that social networks fail to extend real life relationships. The site uses facet and booklet technologies to provide a natural way to share information. The company plans to launch officially in 2010 and will finance its activities using the freemium revenue model while providing an ad-free environment.

History
In 2008, founder Jean Dobey was working to create an online community around products and e-commerce. He felt, at the time, that the idea failed to consider all aspects of real life relationships and started to develop a social network mapped on real human behaviors. In March 2009, it opened up version 0.1 to the public. Version 1.0 is planned for 2010.

Facets
Facets are the digital representations of one's social contexts. On Hibe, users interact and share through facets. They consist of four elements.

Profile
A facet profile is a set of information describing who the user is in that facet. It includes an avatar, a picked name and location as well as any other information the user chooses to include.

Identity
A facet identity represents everything that defines the Hibe user in that context. It includes the booklets, the activities, the contacts, and the groups he selects to display and share using the facet profile.

Privacy
Each Hibe facet possesses privacy rules for sharing content. Hibe users can define them as Public, Private, or Conditional.

Public facets
A public facet is a public image of a user and is accessible by all Internet users.

Private facets
A private facet limits access to its content to selected contacts. If a Hibe user assigns a contact to multiple facets, this contact will have access to the combined facets' content.

Conditional facets
Users can set mandatory conditions for accessing the content of their facets. As examples, the following rules can be created.
 * Only those from my company can access my work projects;
 * Only people with the same political views can access my political opinions, but only if he is not my boss or one of his contacts;
 * Everybody except my family members can see my "Saturday night" facet;
 * Companies can set support facets only accessible to users who own their products.

Network
A facet network represents the rules of interactions within the social graph of that facet. These rules replicate the norms associated with real interactions. For example, if John’s posts appear in Ted’s feed, only those who have the right to view John's facet, will be able to see his posts in Ted’s feed.

Booklets
On Hibe, users post their content in booklets representing their various interests. Users put their booklet in context by associating them to their facets. Each booklet is comprised of four elements.

Reference
A booklet is associated to a real life counterpart called reference allowing Hibe users to search others with the same interests and to set conditional privacy rules based on interests.

Description
A booklet description is a set of attributes describing the booklet. The user is free to define these attributes, including name, avatar, relation type, rating, tags, or any other details he chooses to add.

Posts
Posts are users' content. Each post can include text, photos, multimedia, links to other members, to other booklets and plain Web links. On Hibe, users posts content for various reasons including: In addition, Hibe users have the ability to select which booklets they want to follow from their contacts, considerably reducing noise pollution in their feeds.
 * Share with contacts
 * Track their activities
 * Log ideas and thoughts
 * Collect events
 * Keep a diary
 * Participate in a conversation
 * Project a specific image

Privacy
The booklet privacy is the list of users blocked from accessing the booklet.

Image Management
The company explains that Hibe users manage their online image by controlling what they show to their various audiences. For example, a Hibe user could share:
 * His passion for his iPhone his Paris photos and his art collection with his friends;
 * His cat diary, his car maintenance and his Paris photos with his family;
 * His passion for his iPhone and his work on the Macbook Pro with his co-workers.

Privacy
To avoid privacy concerns, Hibe complies with the Electronic Frontier Foundation's proposal for a Bill of Privacy Rights for Social Network Users.