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Pepperfry is an Indian online furniture and home decor marketplace founded in 2011. It partners with furniture merchants and connects them with consumers by listing their products on its website. The company is headquartered in Mumbai and has 67 stores in India spanning across 28 cities including Bengaluru, Pune, Noida, Gurugram, Mysore, New Delhi, Chandigarh, and others.

History
Pepperfry was founded by former eBay (India) executives Ambareesh Murty and Ashish Shah in July 2011. The website Pepperfry.com was launched in January 2012 as an online marketplace for furniture and other home décor and furnishing products. Pepperfry is owned by Trendsutra Platform Services Private Limited, a company registered and headquartered in Mumbai, Maharashtra.

In 2014, the company launched its mobile site, followed by apps for iOS and Android.

Pepperfry opened its first offline store in Mumbai in 2014.

In December 2018, Pepperfry ventured into interior design partnering with Hettich, Bosch, Siemens, Kajaria, Gyproc, and Marshall’s Wall Coverings.

Pepperfry has three warehouses across the country. The warehouse, located in Hoskote area in Bengaluru, is spread across 360,000 sq. ft with a storage capacity of 30,000 units.

In 2019, Pepperfry was named among the top 10 start-ups by Entrepreneur (magazine)

Funding
Pepperfry has raised a total of $237.5 million over six rounds. The first major funding was provided by Norwest Venture Partners India (NVP), which provided $5 million in seed funding in December 2011.

In 2013, the company raised an additional $8 million in Series B funding also led by NVP. Pepperfry raised another $15 million in a Series C funding round in May 2018, co-led by Bertelsmann India Investments and NVP.

In July 2015, Pepperfry secured $100 in a Series D financing round with the addition of Goldman Sachs and Zodius Technology Fund. Pepperfry raised $69 million in total in Series E round of funding from State Street Global Advisors and exiting investors.

In February 2020, the company closed is Series F financing for $40 million led by Pidilite Industries.