User:Vishalsoni1992/sandbox

Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.

Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. Those other sites pay Outbrain for clicks, and Outbrain pays the publisher on which the links appeared.

As of March 2019, Outbrain's promoted articles are found on 108,121 websites.

History
Outbrain first marketed its content discovery platform in 2006.

It was founded by Yaron Galai and Ori Lahav, who were both officers in the Israeli Navy. Galai sold his company Quigo to AOL in 2007 for $363 million. Lahav worked at Shopping.com, acquired by eBay in 2005.

The company is headquartered in New York with 13 global offices in London, San Francisco, Chicago, Washington, D.C., Paris, Munich, Milan, Madrid, Tokyo, São Paulo, Netanya, Singapore, and Sydney.

Financing
The company, as of 2014, had undergone five rounds of funding for a total of $99 million and is backed by Index Ventures, Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium, Lightspeed Venture Partners, and HarbourVest Partners. HarbourVest Partners led Outbrain's most recent round of funding in October 2013, raising $35 million.

Acquisitions
Outbrain has acquired six companies—related content recommendation platform, Surphace (February 2011), content curation platform, Scribit (December 2012), and predictive analytics company, Visual Revenue (March 2013). In early 2016, Outbrain acquired technology company Revee. In July 2017 Outbrain acquired Zemanta. In February 2019 Outbrain acquired Ligatus.

Business Model
Outbrain pays publishers to put its links on their sites. External sites that employ the traffic acquisition service pay on a daily pay-per-click or cost-per-click basis with links to third-party content appearing as recommendations alongside editorial content from the web's biggest publishers. Approximately half of that revenue is paid to the site which presented the Outbrain link.

Brands and publishers, for example, Newsmedia websites, are able to engage their audience on-site by surfacing their own editorial content that they have published in the past, displayed conspicuously as "You May Also Like..." or "We Recommend" often leading unsuspecting users into thinking of click-bait advertisements as original editorial content. These take the form of tracked links that are routed through Outbrain's servers. The Outbrain "From Around the Web" tool also provides a way for publishers to buy and sell traffic by providing third-party links to remotely relevant and unverified content.

Management Team
Yaron Galai and Ori Lahav founded Outbrain in 2006.

Today, the company operates out of 18 global offices and partners with publishers and marketers in more than 55 countries.

Key Information
Estimated Annual Revenue → $132 MILLION

Corporate Family
12 Corporate Family Connections, Outbrain Inc. →ULTIMATE PARENT & 11 Subsidiaries

Outbrain Features
Affiliate → Ad Server → Advertising Agency → Campaign Management → Content Marketing → Lead Generation → Marketing Analytics →

Mobile Marketing → PPC → Political Campaign →

Public Relations → Retargeting → SEO  → Social Media Management → Social Media Marketing →