User:VivianFang/sandbox

Outdoor Voices focuses on e-commerce first with their consumers, retail second, and wholesale third. The company does an app called O.V. Trail App. The app is on the Apple App Store. The company made the app to all shopping experience while on a run. The app features the nearest Trail Shops where the new running collection can be found.

Tyler Haney grew up in Boulder, Colorado and later moved to New York. Her roots are from Colorado making her spend majority of her time as a child outdoors. She calls herself the “ultimate tomboy” where she found enjoyment in playing basketball, soccer, and running track. Haney grew up “sports focused” and initially was planning to run hurdles in college. Instead she decided after graduation she would take a year off of school and decided to the East Coast. She ended up in Boston for the year and eventually enrolled herself in Parson School of Design.

Haney kept the running despite no longer running competitively. She was running along the West Side Highway when she realized that running is now longer a competition but something to keep her “moving [her] body for [her] mind.” This was the beginning of her idea for Outdoor Voices.

Haney worked at a fashion start up while starting the beginning stages of Outdoor Voices. She would go to work in the day and come home at night to research all about the materials and fabrics that goes into making active apparel.

In 2013, she went to an Outdoor Retailer Trade in Utah to expose herself to the market and get to know the materials that were being used in the current market. This is the moment where she realized Outdoor Voices was going to happen.

She returned to 2013 and started to focus on the company where she came up the criteria she wanted which were “good with sweat, long-lasting, and comfortable in motion.” She later developed the basis of the kits which contained, compression bottoms, jogging pants, and two tops. They are now known as “OV Kits” which now contain a sports bra or an athletic top with leggings.

In 2015, Haney decided to pitch Outdoor Voices, the company which started in 2013 to investors. She would be pitching to a general catalyst named “David Fialkow”. She was pitching her active lifestyle brand to investors. Haney brought an unexpected pitch idea where she would show Lena Dunham running in her active lifestyle clothing. Haney eventually received $7.5 million in investments to start her apparel line.

In 2016, Haney decided to move to Austin to focus on building a new and bigger headquarters for the company.

In 2016, Tyler Haney was selected to speak at the Forbes “Under 30 Summit” that took place in Boston. She was selected on behalf of “Outdoor Voices’ to discuss her entrepreneurship experience and how her company has been a game changing in the active lifestyle brand market.

The company hosts a running club called “O.V. Joggers Club” where individuals can come together and meet at the Outdoor Voices headquarters and go for a run together. The O.V. Joggers Club encourages community culture outside of the workplace and into the community.

The company website under “Our Story” shares the central beliefs and values of the company which are: 1.	We believe in Doing Things—moving your body having fun with friends. 2.	Technical Apparel for Recreation 3.	Hi-Tech, Hi Touch 4.	Human, not superhuman 5.	Our Culture is Community

In April 24 2018, Outdoor Voices launched a running collection that would be launched at the same time as their collaboration with HOKA ONE ONE. Haney was a long-time runner. She ran both track and cross country. The two new materials featured in the active apparel line are LightSpeed and Eco Mesh.

In 2018, Outdoor Voices launched their first swimwear collection called “H2Ov”. The swimwear collection is meant for water sports and it is meant for activity. This collection features neon colours; which Outdoor Voices does not do often. Haney stated “We feel strongly that color, especially bright color, can add energy to your outfit…” The H2Ov Swimwear collection allows individuals to be active and motivate them.

Fashion Collaborations In 2018, Outdoor Voices collaborated with HOKA ONE ONE, a running shoe company. Outdoor Voices and HOKA ONE ONE collaborated on a footwear collection. The shoe featured for the collection was the Clifton 4. The collection released in Spring 2018.

The collaboration between Outdoor Voices and HOKA ONE ONE features five colours which are Mist Green, Midnight Navy, Pale Blush and their seasonal colours with Lemon Chrome/Goji Berry and Power Blue.