User:Vix Paula Hermanny/sandbox

Vix Paula Hermanny is a designer, manufacturer, and marketer of women’s luxury bikinis, one-piece swimsuits, swimwear cover-ups, sun hats, beach bags, and flip-flops. The swimwear and clothing manufactured by Vix embody the spirit of a Brazilian lifestyle which comes from their creator Paula Hermanny. “It is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA” (business Transworld).

1998: Founding
Paula Hermanny was born and raised in Brazil, but she moved to California at the age of 21 to attend college and major in English. It was that same year that she had a hard time finding a bikini that she liked. She decided to start making her own. The ViX brand was born in 1998 by Paula Hermanny. She named ViX after the beautiful island of Vitoria, where she grew up in Brazil. Paula said, “My one dilemma was that I simply could not find a bathing suit I liked. Every time I went back to Brazil, I would stock up on bikinis and make little tweaks and changes here and there. Soon, all my friends were asking for bikinis just like mine – and that was how ViX was born” (a bikini a day). She went from making swimsuits for just her friends to building a global swimwear brand.

Sofia By Vix: The Sister Brand
The Sofia brand, the sister brand of ViX, was born after the birth of Paula Hermanny’s first child in which it is named after. Crafted with the same quality material as the Vix Paula Hermanny line, but with a younger, fun spin. You can mix and match prints which caters to the younger woman. Paula Hermanny says, “The Sofia brand is designed for a young lady who wants to tell the world I’m here” (beach café store).