User:Vladyslav Sapozhnykov/sandbox

= Marketing Analysis = A marketing analysis studies the current marketing conditions of the particular brand and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. As a result, founder has a clear understanding what the features of product are. What price to choose. Where the greatest demand is and what country (city) is better to enter. What distribution channels are the most appropriate for business and so on. It gives a vision about the market and brand which owner can further use in planning or making a promotion strategy.

Why is important
The entrepreneur or even an investor need to know what they are getting yourself into. It is necessary to gather all the data to back up goal or vision for the business. That is why people usually do a smart marketing analysis.

External Analysis (Market research)
This is a part of the essential research and analysis of the direct & indirect competitors, market size, opportunities, demand , innovations and consumers behavior.

Internal Analysis (Brand Development)
Means review, opportunity analysis & reporting. They are built on marketing mix (product, price, place, promotion), website CRO & brand messaging of the company.