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= SUSTAINABLE LEADERSHIP =

Introduction
Inspiring, empowering, adapting and changing are some concepts that arise when leadership is investigated. This is simply because of the fact that leaders and real leadership is one of the top necessity in every firm’s sustainability worldwide (Mukherjee, 2020). This ideology states that leadership and sustainability must coincide to create a better planet, enhanced profits and impact the communities etc. Mukherjee (2020) also adds that due to the evolving changes in the world and its focus to attain business sustainability; it is significantly important to foster modern skills of leadership that includes a broad and deep vision, suitable and tailored to each firm i.e. sustainable leadership.

As such, since the role of leadership is to motivate and align persons in a specific direction to achieve a set goal; it can be noted that in order to attain or influence sustainability; a strong leader is required. Leadership in context does not necessarily imply that the leader’s goal is geared towards a long term achievement however, when one considers sustainability within a business today; it is geared towards the attainment of a better planet as opposed to achieving a simple organizational vision or goal. Furthermore, the ability to influence change stems from leaders thus leadership in general is fundamental in attaining sustainability.

Theoretically, studies on sustainability shows various qualities a leader possesses to be considered a sustainable leader e.g. multidisciplinary understanding, a firm vision, mental intellect and longevity perspective. However, this does not mean that all leaders would possess these said attributes altogether but rather some. It can be understood that sustainable leadership encompasses of leaders who possess various leadership traits and are specifically focused on the future and the environment from a global aspect.

The focus of a sustainable leader is not on himself and his abilities but on using his skills to reinforce and impact the dynamics of his sustainable goals. Leadership and sustainability are interconnected and having a strong leader who influences action for change as it relates to more than just the business, with respect to the community and the world makes the attainment of business sustainability more reachable. It is important to note that the link between leadership and sustainability is simply that leaders take on a responsibility to effect enhanced performance and efficiency though applied theory within a business whereas sustainable leadership goes beyond the firm and applies good leadership into practice. Thus we can see the importance of applying patterns and traits of leaders towards driving the attainment of sustainability in sustainable leadership.

In traditional times, leaders have fought to survive long term by promoting branding and even limit the cost of internal processes in order to save financially however, in an ever changing world, leaders in organizations have become sensitive, intellectual and self-driven to succeed in global challenges surrounding the national, international and worldwide industries (Czinkota, Kaufmann and Basile, 2014). On the other hand, sustainable leadership looks to restructuring and redesign of products/services to ensure competitiveness; offering a solution to meet demands and solve social issues (Johnathan,2019), along with intangible benefits through employee engagement applications. Companies are now open to a wider scale of options through sustainability to generate revenue and promote a better world through good governance and ethics.

Furthermore based on history, it is anticipated that firms will need to adjust and adapt to hold competitive advantages and these firms that are already looking into trends and future sustainability would be praised for their longevity (Baptista, 2012). As such, sustainability leaders at that time would bring about new product/services and business models throughout a completely accountable and transparent supply chain. These successful firms would impact society and the environment at every level of their business and make a difference.

With the increasing impacts of globalization, evolving working environments, economic doubts and social impacts; sustainable leadership is therefore needed (Sharma, 2019).The role of sustainable leadership emerged as a method to manage sustainable development issues and attempts to convert these sustainable challenges into sustainable opportunities (Iqbal and Ahmad, 2020).

In light of the above, sustainable leadership has changed over time and drives and supports stakeholder inclusions (Frolov, Sidorenko and Kaminchenko, 2020; Tjia et al., 2021), long term activations system, multi-level system thinking and disruptive interventions that increases or modifies leadership styles, social abilities, sustainability, organizational culture and vision etc. (Borgert Armani, Petrini and Clarissa Santos, 2020) all of which is needed now and in the future for business longevity.

ANALYSIS
Sustainable leadership and its ability to influence methods, innovation, ethics and purpose can lead to corporate sustainability (Hunter, 2012). When leadership theory is examined, it is noted that leaders possess the required discipline to push forward toward the attainment of their vision. Furthermore, sustainability requires focus and demands a trickle down in the firm to push others towards the set long term goals with the environment, society and sustainability in mind (T. P., 2014). Being an innovative leader with the focus of sustainability can influence a change in the organizational culture, ethics, processes and policies which collectively weighs a positive impact on business sustainability.

Sustainable leadership holds all concepts that advocates organizations should alter importance from a traditional focus of profit only, to a view that the firm is a contributor to influence the environment and social aspects (Gerard, McMillan and D’Annunzio-Green, 2017). Sustainable leaders possess the knowledge, attitudes and ethical values to chase their goals (Zucconi and Wachsmuth, 2020). This is due to the leadership qualities they possess.

Research on a model of sustainable leadership with respect to trust and employees’ satisfaction was carried out and it was stated that awareness of the firm’s trust was duly noted (Dalati, Raudeliūnienė and Davidavičienė, 2017). This states that trust in a firm can therefore influence the business longevity through sustainable leadership. As a leader, to obtain trust and employee’s satisfaction with sustainability in mind is important. This instills a sense of belonging and build stronger relationships with your team and other individuals. As a result, an increase in performance is expected. It was recognized that there is a link between sustainable leadership and mental security in the textile sector however, the findings remain the same throughout the world and within various industries (Hong et al., 2021). Quite similar to servant leadership, sustainable leaders focus on other aspects rather than self; they are made to focus on successive knowledge and coaching that can benefit the organization’s social performance as opposed to being driven solely on the desires of the present. Sustainable leaders though they may not possess every trait/ style or skill of a termed servant, transformational, ethical or charismatic leader; continuously explores the most suitable element to affect and adopt the needful to achieve sustainable performance overall (Awan and Khan, 2021). More so, current studies indicate that leaders who have mastered the art of becoming sustainable leaders are gravitating to a more dynamic philosophy of regenerative sustainability.

A Systematic Interdisciplinary Understanding (Pinzon‐Salcedo and Bernal‐Alvarado, 2021)

They can identify major trends, resource restrictions, uncertainty, complications, interconnections and regulators i.e. back ground knowledge of all areas both local and worldwide. Knowing context forms the foundation to shaping a sustainable leader by allowing guided and evidential critical analysis to occur. In business, the background of sustainability has been globally verified across various frameworks and through time, thus substantiating global applicability (Ferro et al., 2019).

Drawing from findings that surround life-threating social theory; one can have access to certain futuristic insights about sustainable leadership and may still hinder avenues for social and organizational transformation by leadership practices (Bendell, Sutherland and Little, 2017). Bendell, Sutherlan and Little (2017) noted that sustainable leadership requires collective, evolving and forth coming scopes to understand and manage sustainability as sustainable leaders. Beyond the main stream leader, Bendell, Sutherland and Little (2017) states that “the implications for practice are that efforts to promote organizational contributions to sustainable development should not uncritically draw upon mainstream approaches to leadership or the training of leaders.”

Sensitive Intelligence and Care

Sustainable leadership arises from the single leader and spreads throughout the organization from “bottom-up”. The leader exemplifies care and concern for each and every one in keeping with the guidelines of sustainability. It is noted that the ability of the mentioned leader drives the others to be aligned to sustainability.

Additionally, the impact of creativity in the work place is considered to be essential. It is important to instill a suitable sustainable leadership style in an organization that can boost employees’ innovations to facilitate their creative self-efficacy (Javed et al., 2020). Sustainable leaders are mindful of individual skills and capabilities and encourages others sustainable innovations

Long Term Activation (Ingvar Jonsson and Sjoerd de Waal, 2018)

Together with their long term approach, they possess the ability to concentrate and demand their action and investments in achieving what was intended which is critical to sustainable success

CONCLUSION
In conclusion, it is proposed that sustainable development can be influenced by a modification of leadership focused on sustainability as its main goal throughout the organization initially and impact the public at large and the environment altogether (Peterlin, Dimovski and Penger, 2013). The way in accessing the outcomes of influencing sustainability is by knowing and acting on the aforementioned key traits, styles and functions of sustainable leaders.

RECOMMENDATION
Though humans exhibit different personalities/traits, as leaders, who exist in various organizational settings; level grounds can be met if the aim and core is pointed to sustainable leadership. To achieve this, it is important to explore successive leadership development platforms that will allow employees to enhance their individual styles, abilities and knowledge which can groom them to willingly become an effective and sustainable leader themselves. Means of achieving this can be done through workshops, internship programmes and seminars for example.