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Dil Pe Lagi... Aur Baat Bani
PRODUCTION

CONCEPTION AND DEVLOPMENT

Dil Pe Lagi... Aur Baat Bani (DPL) was concieved as a talk show for Vividh Bharati Service and All India Radio, as an extension of Satyamev Jayate, a TV show hosted by Aamir Khan broadcasted by Star Plus, Doordarshan and other channels. It was to be simultaneously broadcasted on the following Saturday of airing of Satyamev Jayate. The conception and development included a core team of Leeladhar Mandloi, Director General, Vijaylaxmi Chhabbra, Addl. Director General and Vijay Deepak Chhibber, Programme Executive of Vividh Bharati Service. The Show was one of its kind in the history of Vividh Bharati Service(A Films Songs based Channel of All India Radio) as never before in history of VBS a talk show without films songs been hosted. The Process was to take calls on a dedicated phone line and a dedicated email id and then get record Mr.Aamir Khan's response for the calls and mails.

Start

DPL was first aired on All India Radio at 11.00 am and Vividh Bharati Service at 3.30 pm on 12th May, 2012 following airing of Satyamev Jayate on 5th May, 2012. Casting aside all the aprehensions as to whether the Indian listeners would appreciate such kind of talk show on Radio that to without any film tracks the audience of VBS and AIR overwhelmingly gave their views on the first episode of female foeticide and thier own experiences with it. In a first of a kind situation the phone lines of VBS where jammed due to overwhelming traffic. The calls were recorded on Monday and Tuesday and Aamirs response was recorded on Thursday and the show was aired on Saturday.

'Response'

The response to the show was so huge that after the fifth episode it was decided to increase the of the show from initial duration from half and hour to one hour duration.

Sponsors

DPL was sponsored namely by Pepsodent and Ministry of Human Resource Development, Govt. of India.

THE TEAM BEHIND DPL

The Production was handled by Vijay Deepak Chhibber, PEX of VBS while the call and responses were taken by Presenter Yunus Khan of VBS. The Commecial aspect was handled by Kalpana J.Shetty, PEX and they were assisted in production by Vijay V. Prabhu, LDC of VBS. The Engg. Staff involved included Vinayak Tadvalkar, Ganesh Baba Shinde, Tejeshree Shete, Sumati Shingade.

Listeners Response

Due to the fact that AIR covers 99 % of India and due to load shedding of power in the rural parts of India many rural households couldnt view Satyamev Jayate on TV at the designated time and therefore the only way was to listen to Aamir was through DPL on a battery operated Radio, therefore in many way DPL substituted Satyamev Jayate in taking Aamir's Idea of India to the far reaching people of India. So much so tha Aamir Khan himself was astounded at the fact that the calls were recieved right from interiors of India to the far flung North East as well as J & K and and South. In response many of other private radio stations tried the similar concept but met with little response as they did not have the reach of All India Radio. This response was appreciated by Aaamir Khan in the last episode of DPL and in the Special Episode of Satyamev Jayate aired on Independence Day.

We the People

The Novelty of SMJ and DPL were the inclusion of ordinary indians in the making of a concept call India as envisaged by the founding fathers of our nation. They could easily relate to each and every episode of SMJ and DPL as each episode had something to do with each and every Indian be it female foeticide, child sex abuse, medical malpractice, domestic violence, Alcohol abuse, rainwater harvesting, organic farming or marriage related issues. There was something in each episode that dealt with the problems of ordinary Indians therefore the response was huge.

Dil Pe Lagi... Aur Baat Bani

Thus through All India Radio Aamir could reach to the poorest of poor, remotest of remote rural most people of India in the heartlands of India and in the Heart of India which helped Satyamev Jayate is making a big success. Success of this Radio Programme opened new avenues for talkshows which dealt with real problems of real world faced by ordinary Indians.