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WAX partnership is an advertising, design and digital agency located in Calgary, Alberta, Canada.

Formed in 2005, the agency is a private partnership headed by president/partner Dan Wright, executive creative director/partner Joe Hospodarec and design director/partner Monique Gamache. The agency services clients on every level from strategy development and marketing consulting to advertising, design, digital, corporate ID, packaging and annual reports.

Wright, previously a founding partner of the design firm SasgesWright, set out to form a new agency with WAX, one that would combine design and advertising. He and Hospodarec had been business acquaintances—for years Wright had reached out to Hospodarec from time to time for ideas or insights. So he reached out to him again—this time, to form an agency. At the time, Hospodarec was a creative director at TBWA. Gamache owned her own design firm, Relish, and she had also known Hospodarec previously when they were both juniors at the same agency, Parallel.

Their work is filled with irony and humour. For clients including Honens International Piano Competition, Mercato Italian Gourmet, Victoria Symphony, Calgary Farmers’ Market, The Calgary International Film Festival and Calgary Society for Persons with Disabilities, there’s an intelligence and wit that come through, a kind of reward to the consumer for taking the time to read, see or hear the communication, but the boutique also services larger, more corporate clients, including Enbridge, Cenovus Energy, Calgary Airport Authority, SAIT Polytechnic and Honda. Capabilities include agriculture, automotive, consumer products, education, energy and utilities, environment, finance, food and beverage, government and public sectors, health care, human resources, oil and gas, the performing arts, retail and professional services, technology, telecommunications, entertainment and tourism.

Noteworthy Recognition and Awards
Applied Arts

Black Book Ar100

Cannes Festival Of Creativity

Clio Awards

Communication Arts

Crystal Awards

D&Ad

Extra Awards

Globe And Mail

Graphis

London International Awards

New York Art Directors Club

New York Times

One Show

Strategy Magazine

Type Directors Club

Wall Street Journal

Location
WAX occupies a third-floor space in Calgary’s trendy Mission district. With 20-foot-plus tall ceilings, the loft-like space offers head-turning views of the surrounding neighbourhood, but within the space, there are equally great views created by the L-shaped floorplate. All private offices aligned along the inside wall have gunslot windows that provide the perfect mix of transparency and privacy for their occupants. There’s so much natural light in the 4,982-square-foot space that a deliberate choice was made to have as few fluorescent lights as possible. Douglas Cridland Interior Design was the firm commissioned to overhaul the once-empty office.