User:WWB

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This Wikipedia user page belongs to William Beutler, a writer, consultant, intermittent creative person, and Wikipedia editor going by the handle WWB.

I have been part of the Wikimedia community since 2006, when I first registered this account. Much of my editing activity has centered on topics related to Oregon, the District of Columbia, offbeat phenomena, and assorted media figures. As an editor at enwiki I am active sporadically at best; a significant majority of my contributions to the Wikimedia movement have been through other channels.

In 2009 I began writing about Wikimedia-related topics for a blog, The Wikipedian. My annual round-up, "The Top 10 Wikipedia Stories of [Year ]" is something many Wikimedians look forward to annually (or so I have been told). At the end of 2020—an exhausting year, you may recall—I put the site on pause for a while, then revived it as a Substack newsletter in late 2023.

From 2010 to the present, I have owned and operated Beutler Ink, a PR consultancy focused on "white hat" Wikipedia engagement for brands, e.g. seeking to improve Wikipedia around topics of interest to our clients. All activities related to Beutler Ink clients are carried out via my alternate account, User:WWB Too. Prior to establishing Beutler Ink, I undertook similar work for clients of my former employer using the account User:NMS Bill.

In 2014 I convened a roundtable discussion of Wikipedia editors and digital PR execs to discuss issues related to COI on Wikipedia and later published an open letter to Wikipedia on behalf of 8 of the top ten global PR firms. While not connected to the Wikimedia Foundation's establishment of a new paid-contribution disclosure requirement, I believe these events, which occurred within weeks of each other, taken together have helped to create a more equitable and conducive environment for managing COI situations on Wikipedia.

Both The Wikipedian and Beutler Ink have given me the opportunity to publicly discuss my views on Wikipedia in the media and at conferences. Examples of the former include The Economist, Wired, and an interview with Brian Lamb on C-SPAN's Q&A, and the latter at SXSW, Wikimania, and Wikiconference North America. In 2020 I contributed an essay to the book Wikipedia @ 20: Stories of an Incomplete Revolution, published by MIT Press.

Prior to establishing Beutler Ink, I was a strategist at New Media Strategies, writer for National Journal's The Hotline and, in college, editor of a student magazine, the Oregon Commentator.

I currently reside in Crozet, Virginia with my family. Prior to that I lived in Washington, DC for nearly twenty years working in journalism and digital media; Eugene, Oregon attending the University of Oregon; Hong Kong SAR for a short stretch of my childhood, as well as Portland, Oregon, where I was born and principally raised.

Articles created
I have created dozens of new articles over my years on Wikipedia. Personal favorites include:

Conferences

 * Critical Point of View: WikiWars, Centre for Internet & Society / Institute of Network Cultures, January 12-13, 2010
 * How the PR Industry Views Wikipedia, WikiConference USA, New York City, May 30, 2014
 * We Need to Talk About Paid Editing... Sorting Out Wikipedia's Most Enduring Argument, Wikimania 2014, London, August 10, 2014
 * Paid Editing of Wikipedia: Getting Past "Gotcha", SXSW Interactive, Austin TX; March 13, 2015
 * Can Conflicts of Interest (COI) be aligned with the Wikimedia project?, Wikimania 2015, Mexico City, July 17, 2015

Columns

 * It's a Wiki World, Politics Magazine, April 2010
 * Wiki Wars: Inside the increasingly nasty battle for Wikipedia’s soul, Quartz, February 23, 2015
 * A Wikipedia Expert's Thoughts on the NYPD Editing Controversy, Hubspot, March 23, 2015

Quoted

 * Wikipedians Wrestle over John Edwards Love-Child Rumor, Sarah Lai Stirland, Wired, July 3, 2008
 * Rep. David Rivera's war with Wikipedia, Marin Cogan, Politico, April 7, 2011
 * New signs Wikipedia began a long decline in 2012, Eric Mack, Crowdsourcing.org, December 30, 2012
 * War is over: Imaginary ‘Bicholim Conflict’ page removed from Wikipedia after five years, Eric Pfeiffer, Yahoo! News, January 4, 2013
 * The War Over Elizabeth Warren's Wikipedia Page, Elizabeth Flock, US News & World Report, January 7, 2013
 * WikiPeaks? The popular online encyclopedia must work out what is next, The Economist, March 1, 2014
 * Saving Wikipedia, Noah Rayman, TIME, April 2015

Audio

 * The Wisdom and Folly of Crowds, To The Point, KCRW, June 18, 2010
 * Q&A: Bill Beutler on How Executives Should Handle Wikipedia, Chip Griffin, Franeo Insights, August 30, 2013

Video

 * The State of Wikipedia (executive producer, writer), January 2011
 * Q&A with William Beutler, Q&A, C-SPAN, December 13, 2011
 * Bloggingheads.tv, September 10, 2013
 * Bloggingheads.tv, September 22, 2014

Resources

 * Miscellaneous storage
 * Useful templates
 * WWB's Sandbox
 * User:WWB/Understanding Wikipedia's content standards

The first comprehensive rewrite of this user page occurred at the end of 2023; the last version prior to this revision can be found .