User:Wakarima/Enduring Success: What We Can Learn from the History of Outstanding Corporations

Enduring Success: What We Can Learn from the History of Outstanding Corporations is a 2011 management book written by Christian Stadler. The book outlines the results of a six-year research project of companies that survived for more than 100 years and outperformed the general market ((Dow Jones, DAX, FTSE) by the factor 15 or more over a period of 50 years. The author suggests that successful companies adapted to a constantly changing environment by being intelligently conservative.

Five Principles of Enduring Success

 * Exploit before they explore
 * Behave conservativly in and beyond finances
 * Remember and share both mistakes and triumphs
 * Diversify into related businesses
 * Change in culturaly sensitive ways

Companies which achieved Enduring Success

 * Allianz
 * GlaxoSmithKline
 * HSBC
 * Lafarge
 * Legal & General
 * Munich RE
 * Nokia
 * Shell
 * Siemens

Criticism
Initial findings from the project (published in the Harvard Business Review) were critized in a similar manner as Built to Last by Phil Rosenzweig. Rosenzweig argues that dependent and independent variable are not sufficiently seperate.