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Semper Fi: Business Leadership the Marine Corps Way is a book by Dan Carrison, Rod Walsh that applies the tradition of Semper fidelis to business leadership principles and business management practices.

Topics of focus include recruitment, training, supervision, managements and strategies.

Dan Carrison
Dan Carrison served in the United States Marine Corps Reserve from 1965 to 1970 and is a co- author of the book. Dan is a nationally recognized speaker and has taken his and Rod Walsh’s message of leadership to countless audiences of business executives and government officials. Along with being a recognized speaker and writer, he has been a sales executive for more than twenty years and has achieved great success. Educationally Dan possesses a Bachelor of the Arts Degree in English Literature. He graduated from the University of California cum laude.

Rod Walsh
Rod Walsh served in the United States Marine Corps from 1963 to 1966 and is the second author of the book. Rod is a professional speaker and was a former Congressional candidate. He is currently president of Blue Chip Inventory Service and has been since the year 1970. Educationally he possesses a Bachelor of Science Degree in Business Administration that he earned from California State University. On top of that, he also earned his Master in Business Administration at Pepperdine University.

Author Summary
Dan Carrison and Rod Walsh are co-authors of Semper Fi: Business Leadership the Marine Corps Way and currently write Mission Ready which is a monthly Leadership Newsletter. Previous to writing Semper Fi: Business Leadership the Marine Corps Way both Rod and Dan wrote a newspaper column that covered current events. The newspaper column was titled Rosie’s Bar and Grill and was syndicated by the New York Times Syndicate.

Introduction
“Semper Fi” is Latin for “Always Faithful” which is the motto for the United States Marine Corps and is the inspiration for the concept of the book. This concept is a type of approach aimed at influencing corporate leadership. The book gives the reader a helpful insight to what works for the United States Marine Corps and how these tactics can translate into running a successful corporation or any type of business.

=About the Book=

The book starts from the ground up with the first topic being recruitment. The authors give tips and useful tactics on how to recruit the best people. They emphasize that the applicants with the flashiest resumes are not necessarily the people to hire, but the applicants who seem the most dedicated and seem to have the most integrity are the best option regardless of their past experiences or credentials. Another emphasis that the authors focus on is training of the newly hired employees, or as the United States Marine Corps describes it: Recruit Training. The idea of employee training is a hands-on approach that covers every aspect of what the new employee will be required to do and how efficiently they will be expected to complete tasks that are given to them. Another main goal to instill in the new employees that the book clearly illustrates is for them to achieve a sense of loyalty to the company. The employees should strive to represent the company in the best way possible at all times and view themselves and as part of something much larger than themselves. Instead of each employee working towards their own individual paycheck, they will be working together to accomplish a shared goal or mission objective. The book shows how to bias employees to victory. It also demonstrates how negative or selfish attitudes and personal jealousies can lead to the downfall of any organization and is to be taken very seriously. From the moment an employee is hired they are encouraged to be the best and not accept anything less than that. Semper Fi: Business Leadership the Marine Corps Way explains how the concept of “market share” should be cast out of the employees minds and how they should strive for “market supremacy.”

Equality and respect are also important factors that play a part in the main scheme of the book. Females are told to be confident and are taught how to excel under the circumstances of being under pressure by their male co-workers. Sexual harassment is also covered and is strictly forbidden. The book states that all employees should recognize sexual harassment in the work place and report any incidents that may arise. Employees are instructed to refrain from participating in destructive habits as well. While focusing on equality, there is to be an even sense of “esprit de corps” throughout the levels of the corporation or business. This translates into each and every employee having a positive attitude and each being in good morale. This leads to employees having belief in their employer and belief in their objectives which leads to the overall success of the company. All of the basic business tactics in Semper Fi: Business Leadership the Marine Corps Way play an important and valid role in the overall productivity and achievement of a company. From the “recruit training” that will become the new industry standard, to instilling confidence and leading from all levels, everything that is necessary to attain success is put together piece by piece. The book includes experiences and portrayals of individual members of the United States Marine Corps that can be directly related to the business world.

Positive Feedback
Dan Rather, Anchor, CBS Evening News, Frederick W. Smith, Chairman of the Board and CEO of FedEx, Formerly Captain, USMC, Vernon R. Loucks Jr., Chairman and Chief Executive Officer, Baxter International, Inc., Formerly 1st Lieutenant, USMC John Elliot, Jr., Chairman Emeritus of Ogilvy & Mather, Formerly Major, USMC Doug Hamlin, Vice President of Motor Trend, Formerly Captain, USMC Arthur Ochs Sulzberger Sr., Chairman Emeritus, The New York Times Company, Formerly Captain, USMC, Walter Anderson, Editor, Parade Magazine Robert S. Morrison, CEO, Quaker Oats.

Specifications
The book was published on October 20, 1998 by AMACON. The book is sold in hardcover and paperback, printed in only the English language and is 9 x 6 x 1 inches.
 * ISBN 0-8144-0413-8, Hardcover: 226 pages October 1998

=References=

http://www.amazon.com/Semper-Fi-Business-Leadership-Marine/dp/0814404138 http://www.semperficonsulting.com/