User:Walkerlepe/sandbox

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(Data cloud?) Activation ,Audiences**,OnRampm**,Contextual Intelligence**, Measurement, Moat** (analytics, outcomes, reach)

b2c(this is responsys?), b2b(eloqua?), fusion**, eloqua**, responsys**, crowdtwist(in history**), bluekai, audience segm, unity, infinity, maxymiser

utomation, commerce, cpq, subscription mgmt, partner relationshipp mgmt. --- more broadly**

b2b, b2c, field(TOA), digital customer srvice, service center, knoweldge mgmt. intelligent adviros, iot service monitoring --- more broadly**

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moat https://martech.org/oracle-announces-3d-game-ad-performance-metrics/

fusion marketing https://www.toolbox.com/marketing/crm-marketing/news/oracle-launches-ai-enabled-system-to-automate-lead-generation-and-qualification/

onramp https://martechvibe.com/martech/data-onboarding-bringing-offline-data-online/

eloqua https://www.wsj.com/articles/SB10001424127887323777204578191171409150846

audiences https://www.dbta.com/Editorial/News-Flashes/Oracle-and-Amazon-Help-Advertisers-Engage-Online-Shoppers-147586.aspx

contextual intell https://www.adexchanger.com/online-advertising/the-crawl-walk-run-guide-to-contextual-targeting/

responsys https://www.adexchanger.com/digital-marketing-2/oracles-responsys-buy-a-huge-move-in-to-b2c-marketing/; https://www.cmo.com.au/article/688624/gartner-highlights-leaders-visionaries-multichannel-marketing-tech-field/

crowdtwist https://www.zdnet.com/article/oracle-buys-customer-loyalty-platform-crowdtwist/

broadly sales and service https://www.demandgenreport.com/features/news-briefs/oracle-announces-new-cx-platform-updates/