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The discussion of Gender Role in Media could be supported by Jennifer Stevens Aubrey and Kristen Harrison's article in Media Psychology titled "The Gender-Role Content of Children's Favorite Television Programs and Its Links to Their Gender-Related Perceptions."

Major Contribution

Television's influence on society, specifically the influence of television advertisements, is shown in studies such as that of Jörg Matthes, Michael Prieler, and Karoline Adam. Their study into television advertising has shown that women are much more likely to be shown in a setting in the home compared to men. The study also shows that women are shown much less in work-like settings. This underrepresentation in television advertising is seen in many countries around the world but is very present in developed countries. In another study in the Journal of Social Psychology, many television advertisements in countries around the world are seen targeting women at different times of the day than men. Advertisements for products directed towards female viewers are shown during the day on weekdays, while products for men are shown during weekends. The same article shows that a study on adults and television media has also seen that the more television adults watch, the more likely they are to believe or support the gender roles that are illustrated. The support of the presented gender stereotypes can lead to a negative view of feminism or sexual aggression.

In another journal article by Emerald Group Publishing Limited, the underrepresentation of women in children's television shows between 1930 and 1960 is examined. While studies between 1960 and 1990 show an increase in the representation of women in television, studies conducted between 1990 and 2005, a time when women were considered to be equal to men by some, show no change in the representation of women in children's television shows. Women, being underrepresented in children's television shows, are also often portrayed as married or in a relationship, while men are more likely to be single. This reoccurring theme in relationship status can be reflected in the ideals of children that only see this type of representation.

 Annotated Bibliography for work on Gender Role 

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