User:Waterwood3/sandbox

Alia Raza is the founder, creative director and CEO of a luxury fragrance brand Régime des Fleurs. She launched in 2014 and the brand quickly became a cult favorite in the art and fashion worlds, establishing itself as a distinct and influential voice in the beauty industry.

Raza formerly worked as a video director and producer. She is known for her series The Fragile White Blossoms Emit A Hypnotic Cascade of Tropical Perfume Whose Sweet Heady Odor Leaves Its Victim Intoxicated - a group of silent videos in which Kim Gordon, Margherita Missoni, Jena Malone, Devendra Banhart, Chloë Sevigny, Lykke Li, Christopher Bollen, Patrik Ervell, Terence Koh, Tavi Gevinson, and other figures from the downtown New York fashion, art, and music worlds engage in distinctive rituals related to beauty, fragrance, and flowers.

Raza has worked as a model with several fashion photographers including Zoe Ghertner, Francesco Carrozini, Amanda de Cadenet, and artist Alexandra Grant, along with stylists such as Camilla Nickerson and Carlos Nazario, appearing in magazines that include Elle, Interview, Self Service, and Issue, among others. She has walked in fashion shows for designers including Eckhaus Latta.

She was born on May 16, 1978 in Buffalo, New York. She lives in New York.