User:Watson Wagner Blair/Sandbox

This is a work in progress for the artical on Internet TV

Sorces are as follows:

http://www.groklaw.net/article.php?story=20080207173143823 - Written interview with Nicolus Reville

http://www.webtvwire.com/ - General site for info on Internet TV - News and such -

http://us.intruders.tv/ - http://us.intruders.tv/David-Prager-of-Revision3-an-Internet-TV-network_a222.html - Interview with David Prager of Revision TV

http://www.masternewmedia.org/2005/06/04/iptv_vs_internet_television_key.htm - General Reaserch about whare the ITV is comeing from and whare it's going

Outline - Overview - Define ITV in relation to simmilar technologies and services (IPTV and Broadband TV) - Touch on the bennifits of using the open internet - Touch on the different types of content providers/agrigators - touch on transition of V-Logs to Shows - Touch on influince of broadband technology opening up this field

Internet television is television distributed through the Open acces Internet. Internet television allows viewers to choose the show they want to watch from a library of shows. The primary models for Internet television are streaming Internet TV or downloadable video on an Internet location, typically a website. The video can also be broadcast on a peer-to-peer network(P2PTV),which doesn't rely on single website's streaming capasity but rather a Bit Torrent like Model.

It differs from IPTV in that IPTV Consists of a closed system network, with a completly independent infristructer than the internet, with a dirrect line from the broadcaster to the viewer.

Internet TV is a quick-to-market and relatively low investment industry. Internet TV rides on existing infrastructure including broadband, ADSL, Wi-Fi, cable and satellite which makes it a valuable tool for a wide variety of service providers and content owners looking for new revenue streams.

Internet TV finds it roos in many different locations and includes all video that is streamed off the internet, including content providers and distrubiters like Youtube, Devour.tv, and Wine Lybrary TV.

Implimintation - Touch on different levels of involvement and the relitive content providers and methods - Transition of V-Logs to Shows - Discuss how this is posable because of broadband Technology

Many traditional television providers are streaming their content live on the internet today to increase viewership (which in turn increases ad revenue) and protect market share. This model is efficient due to the relatively inexpensive multicasting protocol. Viewers may simply request access to the live feed and join into the live stream. This free model has been used in over-the-air broadcasting for years and still works because of the low cost of reaching viewers via multicast. Any viewer with an internet connection and the correct free media player can watch live television from around the world.

Becuase of the openess of the internet at large, it allows for the distribution of Video content on any number of platforms using any number of methods. These range from webpages that directly stream video files to downloadable platforms that support RSS feeds and Bit Torrent Downloads like Miro. And Those that create valued and interesting video products now have the opportunity to distribute them directly to a large audience - something impossible with the previous television distributing models (closed software, closed hardware, closed network). The free model has been used around the globe by local and independent television channels aiming for niche target audiences, or to build a collaborative environment for media production, a platform for citizens' media. It isn't strictly a citizen's format either as the broadcast model used in television for decades will begin to find competition in Internet television supported by advertising.

The defineing technology that has enabled the creation and advancement of the internet television is the continuious widening of available user bandwidth. As broadband technology continues to expand, content providers can create, stream, and upload higher quality video content. However, unlike IPTV, bandwidth is not yet a securred standerd across the world, this creates a problem for content providers as they strive to increase the QOS of their videos whale keeping Download times to a minum.

Buisness Consitterations - Internet TV can be produced for a fraction of Boradcast TV - Discuss Long Tale Effect - Rev moddels that are in plase currently - selling content (lxtv) aggrigating content and selling advertising (Mojo) Selling sponsorships for episodes and series (Devour.tv) - Disscuss diffrent types of advertising models (sponserships, Pre-roll, post-roll, and Bannerads) - 20% of people watch intertainment online

Internet TV, because of it's relitivly miniscule coast has several luxeries that standard broadcast TV does not enjoy. Because of the versitility of the internett it allows content producers to take advantage of the long tail effect, creating shows based on nitch markets. It also has a viorty of ad units to sell: standard Banner ads, Pre-Roll, Post-Roll, and Sponsorship positions. Each of these has bennifits and draw backs that both advertisers and content producers consitter before makeing deals.

Another assets of creating and distributing content online is the extreme downgraiding of coast from standard broadcast TV. Becasue the internet is an open platform the coast of broadcasting can be restricted to the coast of bandwidth, a coast that can be circumventd by the use of Bit Torrent protocalls, and the coast of hosting a website.

Internet TV is also a quickly growing industry, not only in content production, but also in user demand. Currently 20% of americans get their entertainment through the web.

Termonolgy - Deffinition of how it differs from Broadband TV and IPTV - very short deffinition of RSS, Bit Torrent, P2P, Streaming, ECT. (mostly link to corrisponding pages on Wiki)

Bit Torrent - A method of downloading that uses a multitude of sorces instead of just 1 IPTV - Internet Protocall TV - A closed network that allows Content Providers to send streams of information (video,text, ect) to viewers. Streaming - A method by which Video Content is downloaded and viewed scimotaniously RSS - Real Simple Syndication - a service that automaticly sends content updates to users P2P Networks/TV- Pear to Pear - a network that consists of users on the internet sharing files/information/whatever that utilize Bit Torrent technology Pre-Roll Advertisement - an advertisement that appears before a video can play Post-Roll Advertisement - an advertisement that automaticly plays after a video is complete

Types of Networks - Agrigators - Content Networks (in house produced) - Single Show providers (semi-pro/pro bloggers) - Hobby V-Bloggers

Their are many different levels of involvement that a company/content provider can take in the industry:

Companys like Miro, YouTube, Hulu, and the like agrigate content in order to create centrilized locations from which they can sell advertising units based on large levels of traffic.

Companys like Devour.tv, LXTV, and Revision3, which create original content (or shows) can sell advertimsement units on their own sites or content to larger platforms.

Content Generators can also consintrate on one show, like Wine Lybrary TV or IntrudersTV. These single show providers hold to the same revinue models as other content producers.

The Future - Making use of Interactive elements of the web

Internet Television is a quickly evolving field which has one diffinate leg-up on traditional broadcasting methods. Simply stated that leg-up is the medum which the content is accesed, the computer. Because of the interactive elements of the internet and computer interface content over the internet has the potental to become fully interactive, placeing e-commerce side by side with video content. One prime example is the Food Network player, which allows users to clikc directly on video content to bring up more information based on what they click. (eg. you see a really cool refrigerator on the screen, you can click on it to receve more information about the brand, priceing, ect.)Beyond e-commece cideo content is beging to gain a depth of interactivity, such as the case of Devour.tv's player (to be releced in late 2008) secondary and terciary information is activated by keyframes in the video content triggering events such as Quizing, Recipe information, Restaurant locations, ect.

Internet Television is also begining to take on some of the aspects of traditional aspects of Broadcast TV, moveing from shorter leith Youtub-ish videos to Half and Full hour shows.

One sector of Internet TV that has yet to explode is Drama. Shows such as Lonlygirl 87, which pionered the sector, have difficulty retaining viewership as the series went on.